Texas had revenues of $219 million spending $206 million which is 94% of the money earned.
Aggy had revenues of $212 million spending $165 million which is 77% of the money earned.
tOSU had revenues of $205 million spending $203 million which is 98% of the money earned.
So yeah, Texas has slightly more money than other schools but it definitely spends a lot of it. Can we drop the we are rich BS because earning a few million more/year over other schools isn't really rich in the grand scheme of things.
If Texas didn't care about football they wouldn't have:
Fired one of its most successful coaches after years of above average results given the college landscape. But it wasn't good enough for Texas, at Texas.
Fired the next coach in year 3 because he wasn't the standard.
Hired a coach that was the hottest commodity when he was hired outbidding LSU.
Expanded the stadium to one of the largest stadiums in the country.
If you really want to see what not caring for football looks like you should look at Harvard. Compared to Texas, Harvard has way more money. Many many times more. It has $38 billion in endowment with a student body of 22,000 whereas UT system has an endowment of $30 billion with 220,000 students. And they spend so little of it on football that they don't even offer scholarships. THAT is not caring for football.
Texas definitely does, it just doesn't win as it makes some shitty decisions.