Um, when I looked just now on their official twitter straight from their website it is up, so they own it.
However, it is slightly different than what you see above:
It's the plausible deniability route that fascism uses. See the troll they use with the same colors, same typography, same letters. They love doing this and their fan bois eat it up. Marketing to 'tactical athletes, to promote the image of those naked bronzed figures cavorting in the fields and meadows, dodging meth trailers and poison ivy as they brandish their weapons sweaty and hugging each other in ecstasy as they realized another lib has been owned or another school shot up.
I'm not going to visit their website right now, but they have a YouTube channel with a couple of shorts of people target shooting, among other things. The company markets itself as veteran and LEO owned which doesn't exactly make one sleep better at night.