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Texas gun company goes bankrupt two years after launch as firearm users bemoan 'gunfluencers'
A gun manufacturer, known for its high-end rifles and military-style firearms, has filed for bankruptcy.
Just over two years since its launch, Watchtower Firearms, the Texas-based manufacturer, filed for Chapter 11 bankruptcy at the end of last month.
Watchtower, which set up shop in 2022, made a name for itself by catering to civilian, military, and law enforcement markets.
Last year, it acquired another manufacturer, F-1 Firearms, as it attempted to expand.
Watchtower, led by former Raytheon executives and veterans, blitzed through influencer deals to raise brand awareness.
Social media ambassadors included artists, competitive shooters, and content creators like Nick 'Pew View' Johnson and former Arizona Republican Senate candidate Mark Lamb.
But the acquisition of the headline-grabbing company couldn't keep Watchtower's finances afloat.