From the SEC's perspective, this is the Ft Sumter moment for the SEC vs the NCAA. The SEC had the money. Now with one fell swoop, it now has the brand power and erased one of the other four conferences. Two of the other conferences are teetering and may be forced into existential crises by this move also. This is also a good time to get UT because Horns football is relatively weak. If the SEC passes now, will UT be interested in five years after Sark wins 3 NCs ( i know 🤪)?
The SEC now calls all the shots in college football.
The SEC now has three of the top seven brands in the sport (Bama, UT, OU; others Ohio St, Michigan, ND, USC) and three other brands that are really strong recently (UF, LSU, UGa). Twelve of the 28 participants in the CFP will have come from the SEC + OU. Clemson and FSU both have grant of rights issues in the ACC, but they're both likely having discussion regarding their options moving forward. Would there be five SEC teams in a 12 team playoff every year?
The SEC obviously has the biggest broadcast deals going forward and may have boxed the other conferences into competing for time on Fox only. Looking at the slate of games created by SEC + UT/OU, every week there could be TWO BIG GAMES EVERY WEEK. Using Bill Connelly's 3 fixed, 12 rotating schedule, just OU annual schedule has UT/Bama/UGa/A&M alternating with UT/LSU/UF/Auburn. There's enough high quality content that ESPN doesn't need to go after the ACC or PAC in order to put together a killer schedule. Without ESPN credibly competing for broadcasting rights, the PAC and ACC contracts may be relatively poor creating a death spiral for those conferences. Maybe.