I think the big 12 needs to either commit to maximizing their returns in the short run or focus on growing the big 12 in a way that in the medium/long-run can simultaneously make the conference stronger and weaken the B10 and SEC. If half the B12 is just looking to make as much money as they can until they can jump ship when the B10 and PAC have to expand, then BYU, Boise State, UCF, and then Cincy would probably be the mix to get you the most added viewers for nationally televised games. Most people aren’t going to watch those teams play a conference game at 2:30 on a Saturday- but they’ll be able to get prime time, nationally televised games if they schedule decent OOC teams. On the other hand if the B12 wants the expansion teams to be able to be serious competitors in the long run and make other conferences weaker, I’d think they’d be better off expanding with Cincy, UH, Memphis, and UCF. Adding Cincy would allow you to steal some good recruits from the B10, UCF gives you a chance to steal recruits from SEC East territory, Memphis can steal recruits from some SEC West teams, and Houston will help keep talent in Texas. There is absolutely a ceiling on how good BYU and Boise State can be. Kids don’t want to go to Idaho and definitely don’t want to be Mormon. UCF, Cincy, UH, and Memphis could absolutely improve and build themselves into better teams with better talent (and ultimately pull more viewers) if they were in a P5.