I don't see how the Big 12 was going to win the PR war. The most powerful media, especially ESPN, is in cahoots with the SEC and Big 10, both '13 game' conferences. The committee is basically a collection of members that represent the P5. The Big 12 has minority representation there and every other member represents a '13 game' conference champ. As others have said, they will vote to protect their own fiefdoms and then build an excuse around it for public consumption and the 13th game serves that purpose very well. The Big 12 also serves the smallest footprint of fans among all the conferences.The only power wielded is by Texas and OU, which can satisfy everyone's desire for big viewership numbers to please their ultimate master ESPN, so long as the SEC and Big 10 get theirs first, of course. No Big 12 team but Texas or OU would make the playoffs with out the CCG, unless they were undefeated and even then only if the other conferences didn't have undefeated champs. I am not sure a one-loss Big 12 wouldn't get trumped by a two loss Big 10 or SEC champ depending on the teams involved.