This. Very much this. tiktok, IG, Twitch, any of those platforms - they monetize that shit VERY well. If you think it's only gonna be blue chip players or the big names you haven't paid attention to the money that can be made. Twitch is a fucking monster cash feed because you have subscriptions, ads, donations, sponsorships, and streaming (read Youtube) all as revenue streams. Imagine you are T. Sweat you are already paid by Dell to play games only on ALIENWARE LAPTOPS - and then you stream Fortnite or COD or w/e (again sponsored by Dell) picking up subscribers at 1¢ to $1 per viewer per hour (current Twitch trends) If you get 10,000 viewers, that’s $100 to $10,000 per hour of gameplay - on top of the money you already get by being a Dell/Alienware sponsored player. Oh, and while you do it - you are on IG and hit some reels as well - all showing your Alienware laptop - your RAZR mouse - your TAG watch, etc ... (each with a $$$ attached). And this is is just 1 TINY example and it would not take a blue chip big star to be successful. Some of the funniest and most engaging guys are going to stand to hit it big. If someone like TLaw had done this twice a week last year? HUGE money. HUGE. to play video games for 2-3 hours a week. One example.