I know this isn't a new thought, but it was a reminder to me of a larger problem than Trump/MAGA that affects everyone.
One of my closest friends (a lifelong contrarian and conspiratorial thinker) sent me a tweet showing Kamala on her plane in a photo op where she is accused of a staged photo writing on blank pieces of paper with her earbuds not plugged in to her phone. The tweeter said it reminded them of a scene from VEEP. My friend knows how much I love VEEP (he's never seen it) and it was a truly lighthearted text he expected I would laugh at. He knows I'm very liberal and we usually chat about sports, but there was nothing nefarious.
What I got out of it the most is my friend and I are consuming completely different information. I'm sure if I grabbed his phone and scanned his Twitter feed, there would be ZERO crossover politically. Modern technology has completely removed the media monoculture we experienced in the 20th century. We all sit here incredulous that people can be pro-Trump based on his media clips and everything else. But I'd bet that the vast majority of his people don't see what we see. And vice versa. I know I'm on the "right" side of this election, but 95% of what I consume is showing Kamala/Dems in the best light. I notice the half-truths and out of context BS from Dem accounts, and it's pretty frustrating, but it's clearly WAY worse on the right.
It's such a dangerous way for society to receive and process information. Twitter, Facebook, Instagram, TikTok, YouTube, MSM, podcasts...the algorithm will only feed you what you want to hear. And I don't see a realistic solution. It seems it will only get worse.