The source was BBC, here is the link: https://www.bbc.com/future/article/20210922-would-plato-tweet-the-ancient-greek-guide-to-social-media
Here are some quotes:
When philosophy began, the written word in the Greek-speaking world was still very young – and so ideas were often disseminated as oral-performative acts in public spaces, not unlike the epic poems of the previous age. Long before philosophers were writing books and papers, their thoughts had to be transmitted in a way that could grab their audience's attention – there was an element of public display.
Early philosophers developed highly elaborate public personas
The influential pre-Socratic philosopher Xenophanes presented his ideas in the context of rhapsodic contests, where poets vied for prizes and renown – philosophical rap competitions, of a sort. Early philosophers also developed highly elaborate public personas. Empedocles, who's credited with inventing the idea of the four Classical elements, made his public appearances with extravagant flair – a purple robe, a golden belt, sandals of bronze – and referred to himself as an incarnate god.
Empedocles made public appearances with extravagant flair, and referred to himself as a god (Credit: Alamy)
If these modes of self-presentation had included the ability to take video, you would have had some potentially very viral philosophers. They were, in their manner, akin to content creators and influencers, in that their intellectual authority consisted not only in their ideas, but their performative eloquence, and the cult of personality with which they surrounded themselves.
Perhaps the most famous ancient Greek philosopher managed to disseminate his ideas without ever writing anything at all. Socrates, as we're told, conducted in-the-moment philosophical conversations, usually in public places, in which he challenged conventional wisdom on various topics – provoking his fellow citizens, and, fatally for himself, the government. His art was verbal, but his expressions were as transient as a tweet or a post, a virtuous troll in the comments sections of Athenian intellectual life.
We may be returning to a state in which a thinker's claim to wisdom relies on their ability to effectively perform it
His exploits are recreated for us in the writings of his students, most famously Plato. In many ways these Socratic dialogues, which are the fountainhead of the whole philosophical tradition that follows, can be read as a fictionalised biography of a career influencer – the Collected Twitter Threads of Socrates, liberally reinvented, yet perhaps faithful in spirit.
In the age of social media, we may be returning to a state in which a thinker's claim to wisdom relies on their ability to effectively perform it – with the additional requirement that they're able to transmute that performance into content.