This is the only Texas site I use. I just signed up for TreeFiddy and recently started TOF donations.
Here's my suggestion on how to build a following on socials for Surly. This suggestion is based on replicating a model of another school's fan social media account that uses a lot of user-generated submissions.
The account is Drunk Old Grad, https://www.instagram.com/drunkoldgrad/, which is an account for West Point that is run by an alum
Most of the content comes from current cadets or alums, and the person running the account uploads the content (and he makes some of his own content, too)
A lot of the content is memes or videos taking a stab at Navy or Airforce, current cadet life, or being in the Army
But there is a lot of other content highlighting football, basketball, etc success, alum accomplishments, West Point from back in the day, other successes/ things in the news about West Point and the Army
If Surly follows this model, posts/videos can center on these themes:
Making fun of aggies, sooners, other schools
Updates on football, volleyball, basketball, etc.
Current student life
Alumni in the news
Longhorn apparel, etc.
Pictures of Longhorn logos/fans in unexpected places
Historical UT/Longhorn images (e.g., vintage gameday posters, images of campus from the 60s, etc.)
The goal in this model is more than just a football or sports account; it is an overall UT/Longhorn fan and lifestyle following.
One way to start getting this content could be to start a thread somewhere here for people to upload memes, images, videos, etc. Whoever runs the social media account would then make the final call on what to upload, then upload and manage the social accounts.