The book about SMU Pony Express days cheating, “A Payroll to Meet”, describes how the payouts were funded by whales like Edwin Cox. Those guys never met recruits in person, had no formal connections to them. They met in person with the bag men, trusted younger grads close to the program, who would take the money and distribute it to desired recruits (names coordinated with coaches). I assume the modern dirty (pre-NIL) programs operate similarly.
That level of giving, the “whales’” contribution, is built into their funding model already. Their new source for funds are the little guys, but you get a lot less from them (and have to work a lot harder).
At Texas, Bellmont has been very effective at raising donations, for legit purposes. Texas’ whales have been giving to get suites, preferential seats, access, names on facilities, personal birthday notes from CDC, etc. Funding NIL requires them to either divert current donations or increase donations. Texas is lucky in that we have sucked recently, and that has suppressed recent donations below their maximized potential (when Texas is winning, the money it draws/makes is incredible). As for the small donors- few schools have as many as a winning Longhorn program.
I would like to think there is a future where Bellmont isn’t going to the same wells, hard, as TexasOne, but it’s going to take some work to get there, I think. It’s unnatural for organizations like Bellmont to reduce begging because another part of the program needs the funds more.