It’s really funny seeing the article from the Lubbock newspaper calling for a continuation of games with Texas. (My memory is that the Lubbock state rep did not participate in the Austin bitchfest at the Capitol, because they thought there was a deal in the works to continue the TT series. That deal was contingent upon TT helping UT exit the Big XII at a reduced cost, and Tech was unable or unwilling to come through). The disconnect is two-fold:
1. Myopia to the reality that Baylor, TCU, UH, ISU (this shocked me) and others all want to continue playing these games. Baylor had a sold out stadium and night time ABC broadcast when they hosted Texas; they have had streaming for at least five of their other games.
2. The way they (TT) treat Longhorn fans- the cussing out, the harassment. It’s like they’re satisfied that it doesn’t matter how shitty of hosts they are when the conference requires Texas to play there, and they never worried about what would happen if Texas weren’t required to play there.
Here are the TV ratings so far-
https://www.sportsmediawatch.com/college-football-tv-ratings/
It’s clear what they will be looking at, ratings-wise, going forward, except- it will be worse. ESPN paid the Big XII twice what Fox did, to get first choice on a few games, and to pick up the championship games. It looks to me like ESPN paid a premium to help Texas and OU get into the SEC earlier, and is ready to start broadcasting those Texas SEC games, and they will be scheduled to suit ESPN, not the Big XII.