Hmmm... looking back, I don't remember throwing a brick through their window, so maybe that's not quite a good analogy. I think you missed what that sentiment is.
Anyway, unlike some on here, I'm not part of HEB management apparently, who know what they've told customers lately. Funny thing is, I found the official statements and HEB does not absolutely require masks. After the uproar following Abbott's statement in March, they relaxed their policy. Now they will 1) ask you if you have a mask, 2) offer one if you don't, and 3) say thanks. This was a month ago. Their official policy is that they "urge" people to do so. Here's their CEO:
Of course some of the Karens (and there are some on either side) don't see gray areas - anyone who doesn't think like they do is obviously an idiot. Yet, when I went there (with mask), I noticed that half the store (yes, half) had no masks on - and see, no one was asking/offering/etc. them anything. It was obvious that they were no longer being sticklers about it - and it was obvious that they were much less concerned about it than even a month ago. Of course if they asked me to re-mask, I would have (and contrary to the Leading Karen Theory of the day) would't have stewed about it. But they didn't, so I remained mask free - and of course violated no official HEB policy in the process. My store clearly was far more lax - without some dreaded phantom fear - about trying to keep customers masked. They simply and obviously didn't care. So did they "lose respect" for their own private business too? Weird.
Of course McClelland's statement was from March 8 - 2 months ago - and HEB hasn't updated it yet. They will within the next week or so - they have to, because they'll then be behind the curve of keeping current.
The "sentiment" I refer to is idiotic prejudice that if everyone isn't masking, they're doing something wrong. No, now the Feds, State, and many localities are relaxing restrictions - and the "dinosaur" is that thinking masking at this point makes much of a difference is decreasing day by day - and rightfully so. Pretty soon people vehemently into "wear the mask!" will be on the outside, looking in. And I'm talking days, not weeks. No one is "flaunting" shit - they're simply being more forward about de-masking (and of course the CDC is on board). If a place still has the policy, and I want to go there - shock! - I'll wear the mask, and - another shock! - won't grouse about it.
But we're now clearly in getting back to normal territory and it should be pretty much ubiquitous within the next weeks. From there (contrary to more idiotic presumption) if someone's still wearing a mask, good for them - it makes them feel more secure, I'm all for their happiness/satisfaction, and would never chew them out for it. So I removed my mask at HEB, no one cared (note: not "got all flustered and wished I would get with the program), and that was it. All good, see?
But the time is now that we're rapidly moving towards a de-masked society again.