What is winning? What is the alternative?
There is a zero sum game going on. Either the Israelis achieve dominance in the area to the point the Palestinians no longer exist as a cultural identity, or the Palestinians/Arabs achieve dominance in the area to the point where Jewish cultural identity is somewhere other than the Levant, like it was for 1900 years.
For the Palestinians to give up fighting, means being 2nd class citizens and being powerless minorities in what they consider their own land. If you're Palestinian, what has peace looked like? Having political parties in Israel with no real voice in the government. Going through check points and being constantly dehumanized in Gaza and the West Bank. Watching settlers incrementally take over land, with policies deliberately designed to encourage you to move somewhere else. Anywhere else.
I don't condone Hamas, but I'm not sure why anyone expects a different behavior, in the past or the future. For all of the destruction Israel has wrecked on their enemies - and it's been impressive - Israel is more isolated than ever. World opinion is at its lowest ebb towards Jews and Israel specifically. There's more of a movement against the US/Israel alliance from both the left and the right than there ever has been. I'm unconvinced it's going to lead anywhere. Jews have always been targets of people who see their culture with fear and suspicion, and use it for a path to power. But sometimes it does lead somewhere, as we all know.
There's practically a celebration in Jewish-centric outlets that I simply don't share. To me this all feels like short term victories. Important short term victories, but short term nonetheless. But allowing an organization willing to perpetrate October 7 to exist in a state where it was able to execute that day's events was impossible. Allowing Hezbollah to rain down rockets indiscriminately day after day was a no go. People decry the civilian deaths, but to me a completely ruthless response was the only response that was going to achieve this level of success. And it's not over. But there are consequences to all of this. I don't see any of the activity around Gaza and Lebanon as leading to long term peace. I believe it will harden attitudes and give rise to a new generation with a similar kind of resolve to strike back at the Zionists. I firmly believe October 7 will be celebrated among the Palestinian rank and file as a great victory. Sinwar and his cohorts, and all the Palestinian lives lost in the subsequent operation will be seen as necessary martyrs against evil. Future generations are going to willingly jump into the breach in hopes they can fulfill a similar purpose.
I'm not sure why people see it differently than that.