I was in an airport yesterday coming home and watching some aggie dude in the boarding area wear a zip up hoodie with "Texas Aggies" as uncomfortably large as possible on the front. Then it hit me. In yet another classic aggie maneuver, they have chosen to boil the ocean of trying to unbrand the largest brand name in college sports and then rebrand it for themselves. When people say "Texas", there are zero people in the world who think about the Aggies. Their brand is "A&M". Not Texas A&M...just "A&M". When people say that, they immediately know who is being referred to. It is not a bad brand at all, but it is not what they are pouring money into. They missed their window to call themselves Texas State, which would have been a very smart rebranding for them. But now, they are continuing to waste money and look stupid by fucking the chicken of "Texas Aggies". A big rule of technology sales is to never reply to your competitor by name, because they have spent billions building up their brand to mean something. By not using their name, you strip them of all of that marketing power. But true to form, our competitor has just emblazoned our brand across their chests. Never change aggy.