I checked out Smiley's last Friday. Massively underwhelming.
The most accurate word I can use for them is "immature". They don't understand the concept of a customer focused business model.
There were three of us that went, and upon arriving, we walked right up to the counter with no one in front of us. I ordered a half pound of moist brisket, half pound of ribs, and a sausage link. The lady running the counter (I think the Pitmaster's fiancée/girlfriend) told us to have a seat in the Food Hall, and they'd call us when it was ready. No problem. 15-20 minutes later, they called us up. We thought they needed to go out to the pit to get more meat, but they never left their corner of the Food Hall. Don't know what the hold up was, but we waited around wondering what was going on. Our order was put on a sticky note, and stuck on the heating lamp over the butting board. Weird, but okay. We all thought that they had forgotten about us.
Finally get our food, and I was disappointed in the portion size. My half pound of brisket was a thin sliced piece of meat. Any other place and that would have been considered a quarter pound at most. I got one rib, the size of my index finger. I asked the lady running the counter if that was a half pound of meat for each and she said yes. I was shocked.
The brisket was good, not worth driving through all the construction on I-35 and Roanoke, but good. Very moist. The rib was below average. It needed to be cooked a little longer, and it was really tough. The sausage was average. The others in our group that ordered the turkey said it was good. I can't comment on that.
No plastic ware to cut the sausage link or brisket with, and when I asked, the lady behind the counter said "we must be out, go around and look at the other restaurants in the food hall, maybe they have some". They didn't. Had to steal napkins from the other restaurants too, Smiley's didn't have any. No bread either. That was strange.
I think this place has potential, but they need to up their game. They need to put some focus on the customer. Just a very immature operation.
Goldee's is still the standard in FW for me. I haven't had Dayne's yet, but I plan on it. Maybe they can beat out Goldee's.