Everything is a reaction to enshittification. "The current guys are shitty! Maybe the alternative won't be so shitty!"
Meanwhile, those who say things are shitty are living better than 99% of the planet ever has.
Having said that, Fareed Zakaria pointed out something interesting a few days ago. In 2008, the United States and the euro-zone economies were roughly the same size. Today, the American economy is nearly twice the size of the euro zone. Average European income is now 27% lower than in the United States, and average wages are 37% lower. When the British left the European Union, they fantasized about forging a close relationship with the United States, almost becoming the 51st state. Were that to happen, Britons would find themselves in the 51st poorest state in the union, with a per capita gross domestic product below that of Mississippi.