Exactly. My New England boss/team peppered me with cultural questions last week, "tell us about this charlie kirk guy and how everyone down there is freaking out" to paraphrase it. I have people in my life who were literally moved to tears and heartbroken by all this because they followed him so dearly. These were people I was close or semi-close and we'd never had a conversation about this guy previous to his death. Maybe it's a personal thing for them.
I do think, though, that to a lot of normies and Christians, as you have called them, the Christian Father lane is how they know his work and youtube shorts, and maybe some of the college campus stuff, but the really politicized stuff I think was not as well known. To the extent that it really matters though I don't know, because if you believe in the same vein as Charlie Kirk, it doesn't seem like he's stretching too far out of the normie comfort zone in recent years (e.g. sounds like he's walked back a lot of the MAGA and J6 stuff and was more on about how abortion is awful and homosexuality is a sin-- all pretty standard stuff for those Christians who don't believe a woman is a legitimate pastor and "love is love" is reductive, bad theology).