Random thought today as I heard Snoop Dogg pitching T-Mobile or iPhones on the radio (and yes, I listen to terrestial radio because I'm old).
Is Gen X propping this guy up?
Boomers are like Linda Tripp-- this Snoop Doggy guy is violent and his music is vitrolic and don't let our kids listen to it.
Millennials weren't alive when Snoop Dog was popular save for like 6 weeks when the "Drop it like it's hot" Pharrel song was big 20 years ago.
Gen Z and Alpha don't know who this guy is, musically. He's their black Willie Nelson as a weed champion for legalization and culture, at best.
But Gen X. We love Snoop. We were the prime audience for MTV when Snoop's videos were on every other song and Death Row was a thing. We made The Gourds cover of Gin & Juice an unironic and cringy staple at our fraternity mixers. Enjoying Snoop is/was our personality.
We've taken a self-admitted violent gang-banger, who was once on trial for murder, and whose lyrics are the definition of misogny and turned him into a face of consumerism for an aging generation based on us not wanting to get old.
How else do we explain his appeal to cover the 2024 Olympics, his iPhone jingles, podcast with Martha Stewart, etc.?