An interesting read from NYT which highlights how the world prioritizes soccer and the WC over other current issues, and how businesses prioritize their revenue (surprise surprise) as they follow the money via the fans and viewers. The quoted is NYT; bold emphasis my own:
"Countries — the next World Cup will be in the United States, Canada and Mexico — trip over themselves for the chance to host the nearly monthlong tournament. Many governments in Asia, South America and Africa, future growth markets for big business, care little about the social issues that dominate Western news media coverage. It’s all a sharp contrast to the way cities have often had to abandon plans to bid to host the Olympics in the face of fierce public opposition. And FIFA, mindful that soccer is a winning program for governments, has promised large funding for its national associations — a sure way to keep countries loyal.
...
Still, the biggest brands, including Visa, Sony and McDonald’s, were quick to sign up and showed little sign of jumping ship amid the controversy. When Bloomberg contacted 76 FIFA sponsors and teams this month, not one said it was reconsidering its participation. Adidas expects up to a 400-million euro sales boost from the tournament.
...
The market has spoken: There has been no detectable business boycott and, as FIFA points out, sponsorships are sold out, with longtime partners like Coca-Cola and Adidas appearing alongside newcomers like Crypto.com.
Back home, many of these companies are quick to advertise their environmental, social and governance, or E.S.G., credentials, and market their commitment to causes such as L.G.B.T.Q. rights. Yet even in an era where a corporate misstep in Qatar can be amplified on social media, the tournament is showing that companies are willing to risk a backlash that they bet will be forgiven (or forgotten) as long as the world is tuning in. The potential payoff is enormous. Soccer is the world’s most popular sport, and FIFA expects five billion people to watch the tournament (think the Super Bowl viewership times roughly 50). FIFA expects the event to generate about $4.7 billion. The organization has seemingly shaken off the scandal, and is awash in money and with all of the power that goes with it."