I worked SXSW last week as a volunteer for the sessions. It was my first time to volunteer and other than attending some SXSW events, really the first time I got to attend the conference. If you volunteer a certain amount of hours, you basically work for the badge you want (Music, Film, Platinum, and Interactive). I did it partly because I'm in a job search and thought it would help to network a little and also get some professional development.
Wow. I was impressed with the topics, speakers, and panelists. There's a lot of depth to what they offer, not just music, film and technology. As a marketer, there were several sessions, even healthcare, real estate, entrepreneurship, etc. The happy hours were good and met some really cool people doing some interesting work. We are in the dawn of AI. Will be interesting to see how that unfolds and is managed in the coming years. The XR exhibits were pretty cool, too. The world is moving fast
Highlights were keynotes with Michael Dell and The Black Keys musical journey. I did listen to the cast of "Civil War." I haven't seen the Black Keys doc or "Civil War," but have it on my list. I actually didn't go to any movies, because I was more interested in the music showcases.
I worked Ballroom A at the ACC on on Wednesday, it flipped from speaker sessions to Radio Day Stage. Wednesday featured all Latin artists who were all really good. They included:
Marcelo D2-Brazilian rapper from the 90's Supposedly huge back there. I talked to his manager and he said it was weird to see him perform in from of 250 people. Back in Brazil he performs in from of 50,000 people.
Pink Pablo-Good singer from Puerto Rico.
J Noa-Dominica Republic rapper. She brings it.
Marem Ladson- Beautiful singer from Spain. Just her, a guitar and a silk voice.
Angelica Garcia-Half Mexican-Half Salvadoran. Great voice and a performance artist on stage. Apparently Obama put her on one of his song lists.
Papisa-A Brazilian band. They were good.
Pink Pablo band mates told me to go to the ACL live show they were playing that night. PP and J Noa were on the list that featured Peso Pluma. I went. Good shows again, but didn't stay for Pluma.
I also saw The Black Keys at Stubbs on Friday. I'd been wanting to see them for a while and they kicked ass. All of the opening bands, I believe, were on Dan Auerbach's Easy Eyes Sounds label. Jon Muq, Britti, Hermanos Guitierrez and Shannon and the Clams. My favorite was Shannon and the Clams (they played SWSJ, too).
Still recovering, but yeah, it was a good week to be in Austin.