I just don't understand how college football recruiting can be different from any other kind of professional recruiting. C.R.E.A.M. is the first and most important rule.
Other shit matters, but nothing comes close to money. In the past, Texas has lost recruits over much smaller, bag-game sums of money, despite being the better school academically, in a better location, with better facilities, etc. etc. etc. Now we've got NIL, which has so much more fiscal potential compared to bags, on top of all the other natural advantages. Maybe Simmons is different and maybe LSU has better NIL than I think they do, but I just can't shake myself out of the mindset that money makes the world go round. If LSU is in a straight bidding war, then it's already lost. The question is just how long Simmons' people are able to work the bidders.
Name, Likeness, and Image makes just as much sense as Name, Image, and Likeness, but doesn't really roll of the tongue.