Doing the right thing is at the core of the business philosophy at Blue Bell Creameries, from using only the highest quality ingredients in their famous frozen desserts, to keeping carton sizes at a half-gallon in the face of downsizing and cost cutting by virtually every other major ice cream manufacturer in the country. Part of that philosophy also involves giving back to the people and organizations that have made Blue Bell a success. Recently, Blue Bell CEO and President Paul Kruse ’77 announced that he and the company would jointly support another Texas icon: Texas A&M University. The gift of $500,000, matched by funds from Peggy and Lowry Mays ’57, will establish the Blue Bell Creameries Chair in Business at A&M’s Mays Business School in the total amount of $1 million
https://mays.tamu.edu/news/tag/paul-kruse/
I guess doing the right thing doesn't include telling people that your product could kill them. Never lie, cheat, steal...