Been to the place next to rockfish and it was good. I'll try the others at some point, heard of both. The NY pizza and pints by the outlet mall is also pretty good. And if you haven't tried the 5th street pizza by the Stacy furniture it's worth a shot to at least try the St Louis style thin crust (it's got a specific cheese they are known for Provel) and they have legit pepperoni Rolls, but you the price for the rolls is a bit steep for what they are.
Italian Villa is pretty standard NY pizza and Napolis used to to it better but they changed the sauce and it's no longer any better than Italian villa or Joes Italian. Still solid but that's why we started getting Goodfellas in Wylie and Zalat in Plano which they've since open an Allen location. Especially if you spent years eating dollar pepperoni rolls at double Dave's lol.
We do get the chain pizza for the kids still when in a hurry and usually get one with the white sauce at Pizza Hut or dominoes, think they are both a creamy garlic sauce of some sort, recommend it to whoever hasn't tried it that way, it's better than the marinaras they offer.