First, congrats to Monster on earning the right to play with knives. Incidentally, do they still cut corners of the card when someone catches you screwing around with a blade?
Seems like there's a decent chance that whatever you get him now he'll also own as an adult, so I think I'd skip the Bear Grylls just because I'd be suspicious of the quality.
Of the two Schrade, I think it'd come down to which style you think he'd prefer. Since I'm kinda old now, my tastes tend to lean more toward a classic look so I'd vote for the black one.
If you're open to some other more of a "classic" option, here's a couple I'd like to own.
Ruthe 21 for about $22
https://www.knifecountryusa.com/store/product/213704.213727/ruthe-21-hatchet-with-hickory-handle.html
or Snow & Neally Penobscot Bay for about $56 or so. This one's been on my list for awhile now.
http://www.forestry-suppliers.com/product_pages/products.php?mi=25201&title=Snow & Nealley Penobscot Bay Kindling Axe&itemnum=33086