People don't understand this and when someone brings it up, they misinterpret it as a knock on the program. It's not a knock on the program at all. In fact, it has nothing whatsoever to do with the program. It's a reflection of what young players in 2024 value. Texas Baseball hasn't changed, the kids have.
Hell, you can see it at the root - in Little League/travel ball. Everything is all about individualism and style/swag. Walk up songs, rings for every f'n tournament, pictures, videos, stupid haircuts, etc. Baseball used to be about baseball; now playing baseball is only about 50% of it. The other 50% is about attention, hype, Instagramable moments, etc. It's more about being "special/unique", the kid's "personal brand", and less about the game itself.
It's no wonder when they get to college, they gravitate toward places that are extensions of the same.
Personally, I like Texas' "look/act like a professional" culture and I hope we never change. But we're going to have to make up for it in some other way, whether NIL, facilities, or something.