China doesn't like bullshit from dumb people with bullhorns.
https://barlamantoday.com/2025/10/27/china-passes-new-law-requiring-influencers-to-hold-professional-credentials/
China has enacted a new law regulating social media influencers, requiring them to hold verified professional qualifications before posting content on sensitive topics such as medicine, law, education, and finance, IOL reported. The new law went into effect on Saturday.
The regulation was introduced by the Cyberspace Administration of China (CAC) as part of its broader effort to curb misinformation online.
Under the new rules, influencers must prove their expertise through recognized degrees, certifications, or licenses before discussing regulated subjects. Major platforms such as Douyin (China’s TikTok), Bilibili, and Weibo are now responsible for verifying influencer credentials and ensuring that content includes clear citations, disclaimers, and transparency about sources.
The CAC said creators must specify when their content is based on studies, reports, or dramatized using AI-generated elements. Platforms are also required to educate users about their responsibilities when publishing or sharing content.
The law bans online advertising for medical services, supplements, and health foods, targeting covert promotions often disguised as educational material. It also mandates that platforms strengthen oversight mechanisms to prevent false claims and misleading advice in areas that can directly affect public welfare.
Implementation of the new law follows a series of national campaigns against misinformation and online fraud. Chinese authorities said the regulation is intended to build “a clean and trustworthy online environment” where public information is accurate and responsibly shared.