Porn that doesn't...exploit the performers? Porn that doesn't pressure women into doing things that they wouldn't otherwise want to do sexually (being forced to deepthroat until vomiting, getting slapped around while being called a bitch or whore, multiple penetrations of the same orifice at the same time, etc. etc. etc.). Even if the porn is vanilla, the contracts, conditions, schedule, etc., can be exploitative. Modern pornography is so much more violent and fetishistic than it was when most of Surly was coming of age. Non-exploitative porn usually means that a woman is directing or producing it, and very often the performers are intimately involved in the production as well (and not just by performing, obv). It usually means there is more affirmation-centered dirty talk than degradation-centered dirty talk (definitely no use of slurs in the case of trans porn). It's usually more vanilla than kinky, but there are plenty of ways for kink to produced without exploiting the performers. It really isn't hard, but most straight men involved in producing porn (and seemingly the majority of those who consume porn) don't seem to care whether or not their porn is exploiting the performers, as long as they can bust their nut and/or make money.
Everyone should critically think about the porn they consume.