The worst part about Swiss Francs is when you convert them to USD, it's more USD. Irwin, about 6 years ago I did not own a working watch. I bought my wife a nice watch for a birthday/anniversary. 5 years ago I made my first "luxury" watch purchase, an IWC Spitfire. At the time they had a blue Vacheron Constantin Overseas Chronograph for sale for just over $20k. I thought that was insane and there was no way anybody would ever WASTE that much money on a watch. It was the most beautiful watch I had ever seen and one of the most beautiful things I had seen. But $20k was outrageous and nobody in their right mind would spend that for a watch. That watch is worth at least double that now. I'm any event it can be a slippery slope. Right now the watch market is crazy, so there's definitely an opportunity to get a watch at pretty much any price point without a large drop in value the second you walk out the door. Obviously the brand and model matters. Some are better than others. But it's a good time to be buying a watch. If you're interested in something or would like recommendations I'm sure some of the people in this thread will be happy to recommend something. Also, if you're interested in trying out a higher priced watch but not sure. Breitling has a subscription service that let's you try out 3 watches over a year and you earn some points that can go towards the purchase of the 3rd watch. Not for everyone, but might be worth looking into if you like Breitling watches. Interesting concept at least. But Breiing has been down for a while with, imo, some large, gaudy, ugly designs (and that's saying something if you've seen some of the stuff I've posted that I love). They are on the way back up and they have a good heritage and the designs are starting to really improve. Watches - a strange game. The only winning move is not to play.