Because those politicians said, "We're going to lower your taxes and keep your costs low for energy, gasoline, and the stuff you buy at the store. The other guy wants to raise your taxes. The other guy thinks you're a dumb piece of shit and I think you're great. He's not one of you, but I am. They think they're better than us, but they're not."
Sure, there's some social fear-mongering, as well. But very few people who are out there walking around actually care about trans/LGBT people in the negative or positive. It's an invisible issue to the mainstream voter even though it seems to dominate online discourse. Similar for issues of race or even gender. The answer here isn't to ignore those issues, but to not put them at the top of your sales pitch if the people you're trying to sell don't really think about it or care about it.
And then do all the good things you need to do once you have the power.
I asked you what Texans want, you don't answer, and instead try to act like I'm avoiding the question? That's a weird one.
Texans what what everyone wants: Money, healthcare, security, praise, attention, love, hope for the future, a bad guy to hate. They want someone who is invested in them.
Tell them they're going to get 100% guaranteed healthcare for themselves and their kids. Go hard after everyone who opposes (friend or foe) and point out all the different ways those corporate jackals want your kid's life to be hanging in the balance of a GoFundMe. Attack. Dems CANNOT attack on that now because they are the ones who want people to have to use GoFundMe, so it's a pretty difficult problem for them.