I don't see him as more of a con-man than any of the more boring, less interesting, less flashy dudes out there. I think people overthink this because he actually has a personality, which is something basically no other NCAA coaches have other than Kiffin and Leach (RIP). It's a hard sell to tell me Sanders is more of a con-man than Jimbo Fisher or Tom Herman or any number of others we could name easily.
About 34 minutes in, Sharpe says he's been asking Deion why he is so patient coaching little kids for the last 20 years. Sharpe brings up Sanders bringing a ton of little kids to his own HOF induction in 2011. That's wild.
If it's the guy's long-con plan to flip an HBCU gig for Colorado, I don't know where bussing little kids to games for a decade+ ahead of time factors in.
The path for a guy like Sanders to coaching $$ is already pretty well-established. He could've had any number of big 6A jobs or Jackson-style jobs at the same time he was coaching little kids and this whole cycle would've started a decade earlier. 6A Texas HS job -> small NCAA -> mid NCAA -> big NCAA/NFL. Simple.
This dude's path is way more complicated and I think the very clear throughline is his kids. He starts coaching b/c of his boys and he wanted to be directly involved the whole way through. If ANYTHING, if I'm a CU fan I'm worried that Shadeur goes off this year, gets drafted, and Deion tries to get his way into the NFL to stay on the sidelines with Shadeur. Or I'm wondering where his fire goes once both his sons are out of NCAA ball entirely.