https://www.cbssports.com/college-football/news/big-ten-evaluating-cal-oregon-stanford-and-washington-from-pac-12-as-further-expansion-considered/
Dodd types a lot, and I often wonder if many of his 'sources' are actually low level types. So FWIW:
...Industry sources tell CBS Sports that Cal, Oregon, Stanford and Washington would not bring requisite value as the 16 teams that will make up the league in 2024 with USC and UCLA in the fold. That could lead to the four programs taking substantially less revenue than existing members just to have long-term security in the Big Ten.
The revenue cut taken by Cal, Oregon, Stanford and Washington in joining the Big Ten -- compared to other conference members -- would need to be "significant," industry sources say. That would present a headache to rightsholders trying to restructure a deal already in place.
However, the revenue those four teams could receive would still likely be far higher than the combined value of the 10 remaining Pac-12 schools together. That number is estimated as $21 million to $30 million per school annually...
...College athletics sources reached out to CBS Sports concerned with the tenor of Warren's address Wednesday. They believed, even if Warren was going to be aggressive in further expansion, keeping it to himself instead of sending ripples of worry through college athletics might have been a sounder move...
...Asked for his requirements in pursuing new members, Warren went down his checklist.
"Goodness of fit. That's more the holistic viewpoint," Warren told CBS Sports. "Under that, it's the academic stability. Two, the athletic strength. Three, their alumni base. Four, their fan base. Five, the progressive nature of their leadership. That's what made USC and UCLA so special..."
...The Big 12 is also zeroing on westward expansion with Arizona, at least, according to sources. There is no indication if Arizona State would follow, though CBS Sports previously reported that ASU, Colorado and Utah were the Big 12's targets. San Diego State is in play for both the Pac-12 and Big 12, sources indicate...
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Also, here's an interesting, albeit long, look behind the curtain at the Big Ten HQ before and after former Vikings COO Warren began his transformation. More drama and intrigue than expected, and the AD's even contemplated a mutiny. Looking like his and Fox's vision is to turn it into more of a pro style league:
https://www.sportico.com/leagues/college-sports/2022/big-ten-commissioner-warren-1234683396/