1. A conference should try to have more wins, ceteris paribus, to get into more bowls and look better on paper. Paper isn't real, except that perception often is, or at least influences, reality. 2. A conference sacrifices, to an extent, its marketable TV inventory by playing too many OOC patsies, especially at the expense of conference games. Here is where careful planning comes in. The goal isn't to have 50 marquee games; it is to have enough reliably to fill the time slots allocated with attractive offerings. Moving some of the OOC games later into the season helps smooth out the distribution, in addition to the obvious advantage of a quasi-bye in November. 3. CCG is money and occasionally credibility; this is set off by the risk of knocking a contender out of the playoffs and of repeat games. One eliminates the risk of back-to-back rematches by not putting inter-division games in November. 4. The 5 + 5 alignment allows the OU game (as well as 4 other, by comparison, trivial) rivalries to remain interrupted, allows all teams to be played fairly frequently (see SEC, e.g., aggy-UGA for a contrast) while allowing more OOC games. 5. Just because KSU will schedule another trash game to pump up its record does not mean that we have to do so-- Texas can use the flexibility of one more OOC slot to combine interesting matchups with playing enough and interesting-enough home games. 6. If we really wanted to put our fingers close to the third rail in addressing "trash games" and TV inventory, we could include some asymmetric distribution of part of the next TV contract based on a formula that includes OOC viewership. 7. The clear path to the playoffs in the B12 should not be overlooked. The current conference superstructure more or less guarantees that Texas and OU, unless one is down, are one of the four super-regionals unto themselves.