I have a cousin who went to Baylor on scholarship in the 70s, and was a twirler. There's just so much holier than thou, but also we're just better people, since we go to a high dollar private school and you went to a common school. Then when they are losing they shake their heads and ask "what do you expect from little ol Baylor?" When they win, it's practically God's will or something, and you never hear the end of David slaying Goliath. Of course, there's no mention of any of the crap that's transpired there for decades. And that cousin is highly racist and all the members of her family drop the N word with regularity.
SMU and Bill Clements and the Pony Express shit was just more of the same, sans God. The methodists aren't as avid as the baptists.
TCU were always the cockroaches.
Tech, I can remember when they joined the SWC, that never was a rivalry. They were more suited to be Aggies' rival.
UH came in with Bill Yeoman and then Jenkins. Those were bad years, but even then we knew they weren't players in the long haul.
RIce was the only one I ever respected, they weren't a bunch of insecure douchebags. They knew they were whipping everyone academically, and that was the name of their game. They played the games for the pleasure not the prestige.
I do have to say outside the football arena, basketball and baseball will be interesting come the tournaments.