Auburn University is redesigning its logo

[satyanash 14481]

 

[Walden Ponderer 12639]

This would really only be a story of any significance if there were, in fact, any Auburn alumni who could read.

[satyanash 14481]

The difference becomes clearer when viewed on a helmet

Edited August 9, 2019 by satyanash

[mulletpelini 5210]

I said for years they needed to make that change....glad to see it finally happened

[satyanash 14481]

Hahahaha they're also changing the official font from Copperplate to 'Sabon'. What are you doing, Auburn?

[Oakbrook 67]

So which is the new version?

I can see the difference, but I don’t detect an improvement.

[Marfa Low Crown 2546]

12 minutes ago, mulletpelini said:

I said for years they needed to make that change....glad to see it finally happened

Agree. Auburn is serving notice here

[texifornia 56897]

12 minutes ago, satyanash said:

Hahahaha they're also changing the official font from Copperplate to 'Sabon'. What are you doing, Auburn?

Copperplate is an overused typeface that screams "I didn't want to spend any money on a real design process and making anything I write look unique so I picked a 'fancy' font from my Microsoft Word menu". 

That said, the new one is like Trajan (KU's typeface), but the letterspacing is awkwardly uneven - the first U and B are very close while the second U feels a mile away. The A is off on its own adventure. It's not great for that word.

Getting rid of the dumb whitespace in the logo is great and should have been done years ago.

Edited August 9, 2019 by texifornia

[Tex Long 4384]

Shitty kerning.

[ImissWallyPryor 9046]

Did the old logo offend some special interest group?

[Pato del Muerto 52488]

Who got paid how much to study this issue and implement the resolution. 

[mulletpelini 5210]

5 minutes ago, ImissWallyPryor said:

Did the old logo offend some special interest group?

gold traders

[Oakbrook 67]

2 minutes ago, ImissWallyPryor said:

Did the old logo offend some special interest group?

They removed the white space.  It must have been white privileged. 

[gsoda3 3253]

We redesigned all official logos and fonts last decade to make it look more oxfordian. Looks like Auburn's doing the same.

[JohnnyRage 1617]

But which one is the old one and which one is the new one???

[sushihorn 3233]

Looks like they've gone to Pale Nimbus.  Did they change the background from bone to eggshell?

[shakahorn 1645]

Looks like they've gone to Pale Nimbus.  Did they change the background from bone to eggshell?

Is it raised lettering?

[TexArcher 37772]

Shoulda beveled it.

[Tex Pete 20339]

36 minutes ago, JohnnyRage said:

But which one is the old one and which one is the new one???

New one is shorter and fatter. Inspired by Holly Rowe. 

[HOOK'EMHOOAH 1610]

I can't unsee the arrow in that 'A,' now you can't either.

[Michael Knight 12977]

35 minutes ago, HOOK'EMHOOAH said:

I can't unsee the arrow in that 'A,' now you can't either.

looks more like a klansman

[BornOrange 1441]

I interpret the shrinking of the U in the logo as making a broader statement that they are de-emphasizing the University part of Auburn.

"Funny, I thought Auburn was a team, not a University."

[Tex Long 4384]

Coulda changed the name back to "Alabama Polytechnic" or sumpin'. Made it back to an "Institutional" type of nomenclature.

[AUinHsv 579]

Dang - figured the offseason was over..  I didn't mind it until i saw the view on the helmet. Warming up the torch and looking for a pitchfork

[Steel Shank 9422]

I fear this is the final piece needed to awaken the sleeping giant that is aggy.

[HOOK'EMHOOAH 1610]

5 minutes ago, Steel Shank said:

I fear this is the final piece needed to awaken the sleeping giant that is aggy.

The biggest little giant.

 

[Tex Long 4384]

World's. Tallest.  Midget.

[deadshank 24652]

Gonna save money on throw back unis because no one can tell the difference. 

Sneaky

[satyanash 14481]

1 hour ago, AUinHsv said:

Dang - figured the offseason was over..  I didn't mind it until i saw the view on the helmet. Warming up the torch and looking for a pitchfork

You think this is bad, you should have seen some of the proposed redesigns from the last time Auburn tried to change its logo:

[Liquor and Poker 3659]

Auburn United Products Corporation 

[28jcollins 53]

1 hour ago, satyanash said:

You think this is bad, you should have seen some of the proposed redesigns from the last time Auburn tried to change its logo:

gotta hand it to them, each one of these suck ass in their own unique way.

[Born Burnt 6177]

9 hours ago, texifornia said:

Copperplate is an overused typeface that screams "I didn't want to spend any money on a real design process and making anything I write look unique so I picked a 'fancy' font from my Microsoft Word menu". 

That said, the new one is like Trajan (KU's typeface), but the letterspacing is awkwardly uneven - the first U and B are very close while the second U feels a mile away. The A is off on its own adventure. It's not great for that word.

Getting rid of the dumb whitespace in the logo is great and should have been done years ago.

Yeah, the kerning is unforgivable. Copperplate was in vogue in the early '90s and looks dated today. Sabon could be better if they knew how to use it correctly.

The new logo is a nice cleanup, but honestly, it's one of those changes you just make and don't announce.

Apple CEO Tim Cook graduated from Auburn. I wonder what he thinks. Is he on Surly?

 

Edited August 9, 2019 by Born Burnt

[phdhorn 6224]

More like, amirite?

 

[Richter 2257]

Damn.   I can't help but feel this is the beginning of great things for Auburn.  Its good to see them step out from under Alabama's shadow.  This will change everything for the school, much like when A&M went to the SEC.

[Steamboat1874 4055]

Great now pick a fucking mascot why don't you.

[Armybrat 40828]

15 minutes ago, Steamboat1874 said:

Great now pick a fucking mascot why don't you.

Muledick?

[mr.goodkat 464]

at least they didn't bedazzle that sumbitch 

[Beau Vine 54210]

7 hours ago, BornOrange said:

I interpret the shrinking of the U in the logo as making a broader statement that they are de-emphasizing the University part of Auburn.

"Funny, I thought Auburn was a team, not a University."

Auburn is literally only a university so that they can have an NCAA football team.  

[Hornius Emeritus 12456]

Clearly Auburn is issuing a cry for help from Thujone and MS-Paint.

[DFWTexEx 276]

Look at that subtle off-white coloring. The tasteful thickness of it. Oh my God, it even has a watermark.

['stache 21801]

4 hours ago, satyanash said:

You think this is bad, you should have seen some of the proposed redesigns from the last time Auburn tried to change its logo:

Bottom right is 80's awesome. Awesome to the max.

[satyanash 14481]

25 minutes ago, 'stache said:

Bottom right is 80's awesome. Awesome to the max.

"For most people, horizontal lines represent a sense of stability and calm. Organizations which wish to appeal to the feminine side will often use horizontal lines as part of their designs, incorporating a softening effect on otherwise bold and angular designs.

Horizontal lines can also represent dynamism and movement. For example, delivery companies may add horizontal lines to their logos to convey a sense of motion and speed. By using layers of horizontal lines, companies can create a sense of calm and tranquility, as well as an image of community."

[DFW Horn 6123]

Alabama aggie is changing their helmet logos?

I have a friend whose daughter will be attending Auburn as a Psychology major this fall. Why would a TX high school grad go there to get a liberal arts degree? I can only assume a significant monetary inducement was included in her scholarship package. No, she's not an athlete. 

[DFW Horn 6123]

4 hours ago, satyanash said:

You think this is bad, you should have seen some of the proposed redesigns from the last time Auburn tried to change its logo:

Upper right ain't bad for an academic logo. Would look like shit on a football helmet, IMO.

[satyanash 14481]

9 minutes ago, DFW Horn said:

Upper right ain't bad for an academic logo. Would look like shit on a football helmet, IMO.

Looks pretty messy:

[retread 2951]

Some whippersnapper got a promotion and decided he wanted to change things. Old logo was classic and very recognizable. /getoffmylawyellsatclouds

[Lidig8r 1871]

I thought the school's name was AllBarn.

[texifornia 56897]

12 minutes ago, retread said:

Some whippersnapper got a promotion and decided he wanted to change things. Old logo was classic and very recognizable. /getoffmylawyellsatclouds

New logo is almost the same as the old logo, just even simpler and easier to read on a helmet. It should be old man approved.

Edited August 9, 2019 by texifornia

[DFW Horn 6123]

36 minutes ago, texifornia said:

New logo is almost the same as the old logo, just even simpler and easier to read on a helmet. It should be old man approved.

Plus, it's easier to embroider

[NeverMarryAStripper 21880]

"For most people, horizontal lines represent a sense of stability and calm. Organizations which wish to appeal to the feminine side will often use horizontal lines as part of their designs, incorporating a softening effect on otherwise bold and angular designs.
Horizontal lines can also represent dynamism and movement. For example, delivery companies may add horizontal lines to their logos to convey a sense of motion and speed. By using layers of horizontal lines, companies can create a sense of calm and tranquility, as well as an image of community."