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Waller Creek Conservancy rebranded to Waterloo Greenway


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And they've got a new website, https://waterloogreenway.org

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This evening, Waller Creek Conservancy publicly introduced the future of its organization and announced for the first time the name of its signature project: Waterloo Greenway. The organization hosted a launch event to commemorate this milestone; attendees were the first to see the new brand identity, which will represent both the place itself and the organization.

The project, which has been variously referred to as Waller Creek Park or the Waller Creek Chain of Parks in the past, includes a significant environmental restoration of lower Waller Creek, a connected bike and pedestrian trail network, the re-imagining of existing city parkland including Palm Park and Waterloo Park, as well as the opportunity to add new green space to downtown Austin.  

Mayor Steve Adler, Council Member Kathie Tovo, and Council Member Natasha Harper-Madison joined Waterloo Greenway CEO Peter Mullan and Board Chair Melba Whatley for a special evening to celebrate with community members, elected officials, City of Austin leadership, partners, and donors. Guests got to experience the new brand and hear a sneak peek of the City’s proclamation, which declared August 22 as Waterloo Greenway Day, and will be observed at tomorrow’s City Council Meeting. 

“This organization was established by a shared calling – to create a connected, inclusive, and vibrant park system that would connect people to not only nature, but to one another,” said Peter Mullan. “This is a major turning point for us. Up until now, our vision was aspirational; it was a concept, a collection of places and ideas, and it lacked a name to unify it. Now, it is tangible – something we can live, feel, and experience together. This new name recognizes the evolution from an ambitious idea to a wondrous destination that will be beloved by all Austinites.”

Waterloo Greenway’s brand identity was designed by Bruce Mau Design, whose process was informed from beginning to end by stakeholder engagement. The park system itself is a combination of both existing parks and new spaces so it was important that it’s name be a nod to the past, and also forward-looking. Waterloo Greenway honors history, restores nature, and celebrates people.

More at the link, and I bet they paid a shitload for the branding info.

And according to their website, this is their Instagram.

https://www.instagram.com/waterloogreenway/

Wonder what they are going to do about the camps along the creek?  Or have they move those?

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My my
At Waterloo Napoleon did surrender
Oh yeah
And I have met my destiny in quite a similar way
The history book on the shelf
Is always repeating itself
Waterloo I was defeated, you won the war
Waterloo promise to love you for ever more
Waterloo couldn't escape if I wanted to
Waterloo knowing my fate is to be with you
Waterloo finally facing my Waterloo
My my
I tried to hold you back, but you were stronger
Oh yeah
And now it seems my only chance is giving up the fight
And how could I ever refuse
I feel like I win when I lose
Waterloo I was defeated, you won the war
Waterloo promise to love you for ever more
Waterloo couldn't escape if I wanted to
Waterloo knowing my fate is to be with you
Oh, oh Waterloo finally facing my Waterloo
So how could I ever refuse
I feel like I win when I lose
Waterloo couldn't escape if I wanted to
Waterloo knowing my fate is to be with you
Waterloo finally facing my Waterloo
Waterloo knowing my fate is to be with you
Oh, oh Waterloo finally facing my Waterloo
Waterloo knowing my fate is to be with you
 
on a related note, holy shit abba's lyrics suck.
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