Texas Approves $100M Licensing Deal

[texifornia 56526]

20 minutes ago, Cairn Horn88 said:

Don’t we also have a huge licensing agreement with Nike? If so, why can’t I find some Nike Longhorn hoodies anywhere?

Yeah, that's a separate thing. And this is literally the first thing that comes up when you go to Texas on Fanatics...

 

[GoldAppleCorps 617]

CLC is more of a licensing management company. They're the guys who do the tedious work like vetting the products, forming the contract terms, and auditing the returns. Someone like Nike might approach the University leadership directly with terms, but if you're making guitar picks or metallic car emblems, you'll submit your proposal to CLC. They'll tell you what you can and can't do and how much it'll cost you.

More importantly, they'll police the University's rights. If you're making unlicensed gear, you'll hear from CLC.

[Ignatius 4002]

2 hours ago, Lobo said:

"Cal State", which is where I think the crew from 90210 ended up going to college

Much to the chagrin of Steve Sanders, who was letting his family down because “Every generation of my family have been SC men”....

[TwiceHorn 31283]

Someone on TOS had some real-world insight on UT licensing business.

But Nike is a provider of team equipment.  As a result, they get some rights to apply the marks to consumer/retail goods, which pretty clearly treads into the former 289c now CLC territory.  Not sure where the line is drawn, but the amount of Nike gear has always been pretty small.

It will be interesting to see what 289c (we are texas) stuff sticks around.

[BigHorn'13 3355]

4 hours ago, Lobo said:

The craze was just before I moved to Texas, but tell me one of y'all still rocks a Longhorn Starter(tm)  jacket each holiday season?  

I've got one but hardly if ever wear it. Mostly burnt orange with some black accents. What I really want is an old school Letterman jacket. Those are fucking sweet. 

[Pal of Mao 1]

Does this mean that we get to go back to BURNT orange on gear?

[Murfdogg21 4412]

Can CLC get their inevitable conflict with Nike started by licensing some merch to UnderArmour? Fuck Nike and their incorrect burnt orange, odd sizing gear. 

[fattyflattie 4636]

9 hours ago, Lobo said:

The sky comma

Bruh, it’s comma to da top.  
 

Also, thank you for reminding me about my starter jacket I had almost 30 years ago. I wish I could find that thing and give it to one of the kids.  Tough times dealing with all the little aggys shit when they were cheating and doing pretty good.  Probably melted away in my parents attic. 

[Henry Hill 3156]

6 hours ago, MrPhlegm said:

I've got one of those. it is over 25 years old. got it at the starter outlet in Hillsborough. wasn't looking for texas gear just stretching our legs and taking a leak on the way to dallas. wandered in and there it was. the color was honest to god burnt orange. which was a shock as all the rest of the starter Texas gear I had seen was that hideous tenn orange. it was the right size and 20 bucks so I bought it.

Nice wicker.

 

[F250 28691]

10 hours ago, woohorn said:

Is Jerrah still involved in any way?

This deal is so Jerry Jones. Who cares if we are mediocre, we are a national brand that sells lots of merch.

[texifornia 56526]

12 minutes ago, F250 said:

This deal is so Jerry Jones. Who cares if we are mediocre, we are a national brand that sells lots of merch.

I mean... do you want them to sit in a corner selling burlap bags and orange sharpies until the teams get good again?

[F250 28691]

11 minutes ago, texifornia said:

I mean... do you want them to sit in a corner selling burlap bags and orange sharpies until the teams get good again?

No but using some of that money to buy success couldn't hurt.

[MrPhlegm 3413]

Nice wicker.

 

dude I'm in Florida. gotta have the wicker. anyway those belonged to my late mil. she got em from Louis Shanks so that's Austin wicker. They got shipped over here when she passed. RIP.

[tx 3 putt 76392]

Isn’t this a university deal, not a Belmont deal ?

[HOOK'EMHOOAH 1606]

Fine. No visors. Ever.

 

Next, the move better lead to winning on whatever field of play the brand is displayed upon. That's about all I got.

Edited December 11, 2019 by HOOK'EMHOOAH

[C-Man 27056]

Got an email this afternoon from 47Brand with a huge announcement that Dallas Cowboys merch is now available.  Does that mean Texas is not far behind?

[atomheartbevo 89448]

On 12/10/2019 at 12:32 PM, TwiceHorn said:

From the bolded, it seems like the rather limited and shitty selection of apparel and headwear may have been cause for the change.  

I can believe that.  Simple burnt-orange caps with a Longhorn logo are either really shitty these days, or if they are the older/better ones, hard-to-find in my experience.  I hate looking for a new cap.  I end up facing a wall of mostly multi-color caps that look like they were designed by somebody's twelve year-old in photoshop, and then some factory in Bangladesh cranks them out before anybody actually looks at them.

 

[TwiceHorn 31283]

1 hour ago, C-Man said:

Got an email this afternoon from 47Brand with a huge announcement that Dallas Cowboys merch is now available.  Does that mean Texas is not far behind?

That might indicate that 289c, which is headed by Charlotte, has gone out of the licensing biz and is not trying to be the exclusive licensee for either Longhorn or Cowboy stuff.  Or at least is opening it up some.

[General Specific 3233]

I'd rep Spalding if it meant we would win more.