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Left Behind: A Quick Dose Of Post Big 12 Reality


LTtxfan

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The final weekend TV ratings:

https://www.sportsmediawatch.com/college-football-tv-ratings/
 
Honestly- the B12 has properties, and is figuring out how to leverage them. OSU@CU: not bad at all. BYU game? They are like a Mormon Notre Dame and always have solid ratings. 
 
The one that jumps out at me- KSU at ISU (Farmageddon) for 2 M viewers. Wow. If you are old enough to remember 30 years ago, that would have seemed incredible. Yormark, job number one is figuring out how to make that game happen every year. 
 
The drag on the B12, frankly, is the Texas schools. Baylor hosting KU for the Bears’ 8th win? 412K. Eight win TT hosting WVU? 294K. Eight win TCU at Cincy? Streaming
 
It’s not just the B12 Texas schools. Cal at SMU, with the Ponies driving for the CFP: 228K (actually, this was how it was in the early 80s, with the Pony Express. No one watched). 
 
The landscape is shaking out to be this: the Texas FBS programs left behind can help with recruiting. They’re not really moving the needle with viewers. 

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16 hours ago, Drew said:

They're either gonna have to do away with conference title games(doubtful) 

OR

Make them Home games for the highest ranked or first placed team.

I think this would be a great move also in terms of making teams excited to play them.  That extra game in town is a huge deal to the economies of college towns, and a cool reward for first place.  Atmosphere would be better nearly without exception too.

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1 hour ago, statsman said:

The final weekend TV ratings:

https://www.sportsmediawatch.com/college-football-tv-ratings/
 
Honestly- the B12 has properties, and is figuring out how to leverage them. OSU@CU: not bad at all. BYU game? They are like a Mormon Notre Dame and always have solid ratings. 
 
The one that jumps out at me- KSU at ISU (Farmageddon) for 2 M viewers. Wow. If you are old enough to remember 30 years ago, that would have seemed incredible. Yormark, job number one is figuring out how to make that game happen every year. 
 
The drag on the B12, frankly, is the Texas schools. Baylor hosting KU for the Bears’ 8th win? 412K. Eight win TT hosting WVU? 294K. Eight win TCU at Cincy? Streaming
 
It’s not just the B12 Texas schools. Cal at SMU, with the Ponies driving for the CFP: 228K (actually, this was how it was in the early 80s, with the Pony Express. No one watched). 
 
The landscape is shaking out to be this: the Texas FBS programs left behind can help with recruiting. They’re not really moving the needle with viewers. 

Yormark and the member schools know what they are, what they have to offer, and have positioned themselves accordingly.  It's an entertaining league that lacks high end brand power but has about 12-14 fairly invested decent sized fanbases that will tune in to most games.  It also has very few truly awful teams, so the average league game is more competitive than the average SEC, Big 10, or ACC game which all have some blue blood vs some cream puff every weekend.

With the Big 10 heavily partnering with NBC and CBS in addition to Fox, it opened a lot of windows in the Fox family, and the two parties have found what seems to be a sustainable price for those slots.  I'm hoping the Turner collab works well and the Big 12 can transition away from ESPN entirely eventually.  They're openly at war with the league at this point.

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