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Left Behind: A Quick Dose Of Post Big 12 Reality


LTtxfan

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The final weekend TV ratings:

https://www.sportsmediawatch.com/college-football-tv-ratings/
 
Honestly- the B12 has properties, and is figuring out how to leverage them. OSU@CU: not bad at all. BYU game? They are like a Mormon Notre Dame and always have solid ratings. 
 
The one that jumps out at me- KSU at ISU (Farmageddon) for 2 M viewers. Wow. If you are old enough to remember 30 years ago, that would have seemed incredible. Yormark, job number one is figuring out how to make that game happen every year. 
 
The drag on the B12, frankly, is the Texas schools. Baylor hosting KU for the Bears’ 8th win? 412K. Eight win TT hosting WVU? 294K. Eight win TCU at Cincy? Streaming
 
It’s not just the B12 Texas schools. Cal at SMU, with the Ponies driving for the CFP: 228K (actually, this was how it was in the early 80s, with the Pony Express. No one watched). 
 
The landscape is shaking out to be this: the Texas FBS programs left behind can help with recruiting. They’re not really moving the needle with viewers. 

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16 hours ago, Drew said:

They're either gonna have to do away with conference title games(doubtful) 

OR

Make them Home games for the highest ranked or first placed team.

I think this would be a great move also in terms of making teams excited to play them.  That extra game in town is a huge deal to the economies of college towns, and a cool reward for first place.  Atmosphere would be better nearly without exception too.

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1 hour ago, statsman said:

The final weekend TV ratings:

https://www.sportsmediawatch.com/college-football-tv-ratings/
 
Honestly- the B12 has properties, and is figuring out how to leverage them. OSU@CU: not bad at all. BYU game? They are like a Mormon Notre Dame and always have solid ratings. 
 
The one that jumps out at me- KSU at ISU (Farmageddon) for 2 M viewers. Wow. If you are old enough to remember 30 years ago, that would have seemed incredible. Yormark, job number one is figuring out how to make that game happen every year. 
 
The drag on the B12, frankly, is the Texas schools. Baylor hosting KU for the Bears’ 8th win? 412K. Eight win TT hosting WVU? 294K. Eight win TCU at Cincy? Streaming
 
It’s not just the B12 Texas schools. Cal at SMU, with the Ponies driving for the CFP: 228K (actually, this was how it was in the early 80s, with the Pony Express. No one watched). 
 
The landscape is shaking out to be this: the Texas FBS programs left behind can help with recruiting. They’re not really moving the needle with viewers. 

Yormark and the member schools know what they are, what they have to offer, and have positioned themselves accordingly.  It's an entertaining league that lacks high end brand power but has about 12-14 fairly invested decent sized fanbases that will tune in to most games.  It also has very few truly awful teams, so the average league game is more competitive than the average SEC, Big 10, or ACC game which all have some blue blood vs some cream puff every weekend.

With the Big 10 heavily partnering with NBC and CBS in addition to Fox, it opened a lot of windows in the Fox family, and the two parties have found what seems to be a sustainable price for those slots.  I'm hoping the Turner collab works well and the Big 12 can transition away from ESPN entirely eventually (assuming other entities get in on the playoffs).  They're openly at war with the league at this point.

Edited by Al_4_ISU
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6 minutes ago, Al_4_ISU said:

Big 12 can transition away from ESPN entirely eventually

I doubt that would ever happen.  ESPN needs Big 12 basketball.  The exposure the Big 12 gets from Big Monday for their highly ranked programs is huge. 

Edited by Js1
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8 minutes ago, Js1 said:

I doubt that would ever happen.  ESPN needs Big 12 basketball.  The exposure the Big 12 gets from Big Monday for their highly ranked programs is huge. 

You're probably right.  This should be a mutually beneficial thing, but ESPN is almost gleeful in their attempts to sabotage Big 12 football, and they've been doing it for decades.  I realize that if ESPN has all the playoff windows, it would be a huge risk for the Big 12 as well.  I'm just really baffled at ESPN's coverage at this point.  I don't expect SEC treatment, but shit, ACC treatment would work.

If Turner really wants to plant their flag in college hoops, taking Big Monday to TBS might be a legitimate option.

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11 minutes ago, Js1 said:

I doubt that would ever happen.  ESPN needs Big 12 basketball.  The exposure the Big 12 gets from Big Monday for their highly ranked programs is huge. 

I’d say yes to this but them putting a top 10 matchup featuring a big 12 team on ESPN+ last night and instead choosing to air an unranked Florida/UVA game instead that was a 20 point blowout says if you aren’t Kansas or Arizona, we don’t care.

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Just now, Pancho said:

I’d say yes to this but them putting a top 10 matchup featuring a big 12 team on ESPN+ last night and instead choosing to air an unranked Florida/UVA game instead that was a 20 point blowout says if you aren’t Kansas or Arizona, we don’t care.

I don't understand why the Big 12/Big East challenge isn't exclusively in Fox windows, as Fox has a partnership with both leagues.  ESPN doesn't have any Big East deal, so of course they're going to push it behind an SEC/ACC game where both leagues involved are partners.

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1 minute ago, Al_4_ISU said:

I don't understand why the Big 12/Big East challenge isn't exclusively in Fox windows, as Fox has a partnership with both leagues.  ESPN doesn't have any Big East deal, so of course they're going to push it behind an SEC/ACC game where both leagues involved are partners.

Yep. Big 12 home games get pushed to ESPN and affiliates and Big East goes to Fox and affiliates. It was weird putting them H2H like that 

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1 minute ago, Js1 said:

Yep. Big 12 home games get pushed to ESPN and affiliates and Big East goes to Fox and affiliates. It was weird putting them H2H like that 

Fox is taking a fair amount of Big 12 hoops inventory next year.  I think they're planning on Saturday big Fox games too.

I would expect to see the Big 12/Big East challenge be much more Fox forward next year.  This year was an awkward spot.

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2 minutes ago, Al_4_ISU said:

Fox is taking a fair amount of Big 12 hoops inventory next year.  I think they're planning on Saturday big Fox games too.

I would expect to see the Big 12/Big East challenge be much more Fox forward next year.  This year was an awkward spot.

That’s good for y’all. I just wonder why they had to put the Big12/East battle up against the SEC/Acc one and not just pushed one to next week and have 2 weeks of the conference challenges. 

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2 hours ago, Al_4_ISU said:

I think this would be a great move also in terms of making teams excited to play them.  That extra game in town is a huge deal to the economies of college towns, and a cool reward for first place.  Atmosphere would be better nearly without exception too.

yeah and when these conference title games are very low attended and the fans are very luke warm to it at that, it'll only make sense to change course IF you're going to keep that game.  I think it'll be dumb to keep it and not move it.

You simply can't expect fans of a team to get tickets and accommodations for a Conference Title game, a Bowl/road game(if you get the bye or have to travel the first round), the quarterfinals, the semi finals, and the Title  Game. 

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52 minutes ago, Js1 said:

Mike Gundy - THAT’S GARBAGE

 

If we lose on Saturday I would MUCH rather play CU in the Alamo Bowl then have another fucking G5 road game for a bowl.  It's an opponent I give a shit about, and frankly, ISU's secondary vs Sanders/Hunter has the potential to be an epic match up.

It's actually far more in the spirit of what a bowl game should be (and why I believe there's still value in keeping some of them) than any other match up we'd get.

Edited by Al_4_ISU
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1 hour ago, Al_4_ISU said:

If we lose on Saturday I would MUCH rather play CU in the Alamo Bowl then have another fucking G5 road game for a bowl.  It's an opponent I give a shit about, and frankly, ISU's secondary vs Sanders/Hunter has the potential to be an epic match up.

It's actually far more in the spirit of what a bowl game should be (and why I believe there's still value in keeping some of them) than any other match up we'd get.

I don’t think Sanders and Hunter will be playing

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