Kid Rock (and Bud Light slap-fight) y’all

[Nice Guy Eddie 13,317]

I guess we have still have a sizable portion of the country that put anyone that doesn't meet their definition of normal into category that should shunned if not banned. I estimate we have about 10% of the country that want the govt to kill people from this other category, and it wouldn't take much to push another 20-30% to this line of thinking.

SIAP, but here is the basic thinking of these people. Their way of thinking about sexual orientation or even gender identity is only what is different from the "norm." 

 

[BERT 4,307]

On 4/10/2023 at 2:56 PM, SydneyCarton said:

I mean, I just assumed it wasn't Harry Styles' music that you liked. 

I was at that concert, it was in Dallas in the old cowboys stadium in Irving. Hetfield fucked up his back wakeboarding or some shit. I would not say that Kid Rock "killed" it. He sang some of their songs, and so did some of the other artists who were on the ticket, as well as Jason Newsted. Lets just say I was happy we got free tickets to a replacement Metallica show in Dallas as compensation. The best part of that show was when Powerman 3000 was playing and for some reason the entire stadium decided to rip the seat covers off the chairs and flinging them around the stadium. It looked like a tornado of cushions was blowing through the arena.

Kid Rock is, at best just another normal person who can't handle change and got old and their brain was broken. At worst, he's what other posters have said, a loser trying to find an audience that will keep him relevant. 

Powerman 5000. 

3000 is Andre 3000 from Outkast. Come on, man. 

 

Now look at this shit, you have me posting in the god damn black whole of Surly. Fuck you!!!

[YGIFS 19,445]

"Powerman" by the Kinks is a great and woefully underrated song.  

And it's about how much of a pussy Kid Rock became:

 

[Biff Tannen 45,208]

On 4/10/2023 at 2:56 PM, SydneyCarton said:

I mean, I just assumed it wasn't Harry Styles' music that you liked. 

I was at that concert, it was in Dallas in the old cowboys stadium in Irving. Hetfield fucked up his back wakeboarding or some shit. I would not say that Kid Rock "killed" it. He sang some of their songs, and so did some of the other artists who were on the ticket, as well as Jason Newsted. Lets just say I was happy we got free tickets to a replacement Metallica show in Dallas as compensation. The best part of that show was when Powerman 3000 was playing and for some reason the entire stadium decided to rip the seat covers off the chairs and flinging them around the stadium. It looked like a tornado of cushions was blowing through the arena.

Kid Rock is, at best just another normal person who can't handle change and got old and their brain was broken. At worst, he's what other posters have said, a loser trying to find an audience that will keep him relevant. 

Fuck yeah I was at that show too. The cushions thing was nuts. And hey, we got two Metallica shows out of it, in the end. 

[Covri 6,154]

54 minutes ago, BERT said:

Powerman 5000. 

3000 is Andre 3000 from Outkast. Come on, man. 

 

Now look at this shit, you have me posting in the god damn black whole of Surly. Fuck you!!!

Alittleracist.gif

[Incredulity 11,197]

 

 

Seems legit, unscripted,....organic.

 

except the strong 

 

 

vibe

 

[Longhornfan1024 1,707]

23 hours ago, Incredulity said:

 

 

Seems legit, unscripted,....organic.

 

except the strong 

 

 

vibe

 

I get that you're really, really dumb, but the whole point is that they are mocking right wingers for flipping their shit over Bud Light.  Of course it looks staged.  That's the point.  

[jimmyjazz 45,206]

Can Bud Light put out a can that turns rainbow once you drink it and it's no longer cold?

That would be so cool  #beavis

[Gil Bang 25,680]

 

[Bama Chick 28,595]

A grown ass mediocre white man who calls himself “Kid” bleating about “Everyone I disagree with is a pedophile”……

[Horn Dogg 3,730]

I can’t figure out what sucks more - listening to Kid Rock or drinking Bud Light.  Two variations of my own personal hell.

[HamsterHookah 112]

On 4/23/2023 at 9:01 AM, Horn Dogg said:

I can’t figure out what sucks more - listening to Kid Rock or drinking Bud Light.  Two variations of my own personal hell.

The VP of Marketing who concocted this idea and the CMO were put on leave-- the company tried to make it sound like they voluntarily took a leave of absence, but reports from WSJ make it sound like they are being quietly fired.

Probably because "The boycott appears to be having some effect on business. According to Beer Business Daily, Bud Light sales fell 10.7% the week ended April 8, while shares in rival Molson Coors appear to have gotten at least a short-term lift."

Quote

 

“Given the circumstances, Alissa has decided to take a leave of absence which we support,” an Anheuser-Busch spokeswoman said in an email. “Daniel has also decided to take a leave of absence.”

The decision to take a leave wasn’t voluntary, according to people familiar with the matter. AB InBev named another executive to replace Ms. Heinerscheid.

 

I can see it from both sides here from a business perspective:

• It's a declining brand and so you are attempting to broaden your demographics and buying personas and think you increase your total addressable market by appealing to young people, progressives, etc. who have never or rarely been your paying customers.
• On the other hand, you are a lifestyle brand with an entrenched and passionate core identity of lower-middle-class/poor people and your billion dollar marketing machine should have enough data and analytics to show you that this would be a horrible, horrible idea.

At the end of the day to grow and transform, you have to take business risks. People rise and fall everyday in corporations taking risks, this is just a really visible one. In fact, if it weren't so visible and political, I'd argue these folks would probably get a raise and promotion for taking the risk and failing rather then being pushed out, but alas.

Edited April 24, 2023 by HamsterHookah

[HamsterHookah 112]

Kid Rock really might be the next Donald Trump if his influence is any indication. That and Anheuser-Busch took a calculated risk that didn't work out:

Quote

 

Anheuser-Busch InBev has reportedly promised free beer and more to Bud Light distributors to compensate for blowback from an ad campaign featuring a transgender influencer.

The maker of Bud Light is working to make amends with its distributors, who say they have taken the brunt of the backlash to a company promotion with a transgender influencer.

In the week ended April 22, Bud Light’s U.S. retail-store sales fell 21.4% compared with the year-earlier period, according to an analysis of Nielsen data by Bump Williams Consulting. Meanwhile, sales of rival brands Coors Light and Miller Lite each grew about 21%.

Anheuser-Busch also paid for a free case of Bud Light for every distributor employee. And last week, it sent wholesalers a letter they could share with retailers to address misperceptions about Ms. Mulvaney’s post. 

“They didn’t need to take this risk,” one distributor said, adding that he was worried the brand might now swing back in the other direction. “I lost my cowboy bars and now I could lose my gay bars, too.”

 

 

[Hornius Emeritus 12,332]

“They didn’t need to take this risk,” one distributor said, adding that he was worried the brand might now swing back in the other direction. “I lost my cowboy bars and now I could lose my gay bars, too.”


Translation: I might not be able to sell the crappy beer I've been selling.

 

[freyguy 4,240]

So I'm unable to buy these beer cans to piss off my neighbors?

[Deej 76,218]

1 hour ago, HamsterHookah said:

“I lost my cowboy bars and now I could lose my gay bars, too.”

Is there really that much of a difference between them?

[Gatorubet 29,763]

On 4/23/2023 at 9:01 AM, Horn Dogg said:

I can’t figure out what sucks more - listening to Kid Rock or drinking Bud Light.  Two variations of my own personal hell.

I imagine that is Dante’s 10th Circle of Hell: Forever listening to Kid Rock background music while floating in a sea of Bud Light, being forced to massage MTG’s feet for eternity while Trump explains his grievances to you

[Incredulity 11,197]

On 4/24/2023 at 8:29 AM, HamsterHookah said:

I can see it from both sides here from a business perspective:

• It's a declining brand and so you are attempting to broaden your demographics and buying personas and think you increase your total addressable market by appealing to young people, progressives, etc. who have never or rarely been your paying customers.
• On the other hand, you are a lifestyle brand with an entrenched and passionate core identity of lower-middle-class/poor people and your billion dollar marketing machine should have enough data and analytics to show you that this would be a horrible, horrible idea.

Macro-lagers are on steady decline.  Trends come and go.

The real issue for AB is Bud Light is managed like a line item on a gigantic conglomerates sales reports.  Not the flagship brand of the largest American beer producer.

 

[Beau Vine 53,733]

2 hours ago, HamsterHookah said:

“I lost my cowboy bars and now I could lose my gay bars, too.”

[Incredulity 11,197]

 

[Horn Dogg 3,730]

13 minutes ago, Gatorubet said:

I imagine that is Dante’s 10th Circle of Hell: Forever listening to Kid Rock background music while floating in a sea of Bud Light, being forced to massage MTG’s feet for eternity while Trump explains his grievances to you

Even Satan doesn’t want anything to do with MTG or her feet

[dcbc 14,282]

On 4/8/2023 at 6:27 AM, WhatTheBuck said:

Scum? Really? That seems a little harsh. All I did was share a positive experience I had seeing Kid Rock live. Overreact much?

Oh, right.

At that point in time, Trey and KR had something in common, and it wasn't music.  I was at the two Mountaintview shows immediately following the Vegas run.  We got a Bobby guest spot playing El Paso FTW.  

Edited May 3, 2023 by dcbc

[SydneyCarton 47,486]

1 hour ago, Horn Dogg said:

Even Satan doesn’t want anything to do with MTG or her feet

I dunno man, both are sporting cloven. Maybe there's something there. They certainly have a lot of other things in common and shared life experiences. 

[RDCanecutter 25,978]

Light beer functions well as purified water if you find yourself in a Cloudcroft cabin for a long weekend and it turns out the regular water tank has algae in it. They call it "beer" but you can cook soup with it, make coffee, brush your teeth, whatever, man.

[Incredulity 11,197]

1 minute ago, RDCanecutter said:

make coffee

[Pato del Muerto 52,114]

7 minutes ago, RDCanecutter said:

Cloudcroft

[TexPx 2,307]

Is there really that much of a difference between them?

No.

[C-Man 26,734]

1 hour ago, Incredulity said:

Macro-lagers are on steady decline.  Trends come and go.

The real issue for AB is Bud Light is managed like a line item on a gigantic conglomerates sales reports.  Not the flagship brand of the largest American beer producer.

 

Give it a few months and the horrified and offended intolerant assholes will forget why they weren’t getting Bud Light and go right back to buying it.

[cactusflinthead 27,229]

4 hours ago, HamsterHookah said:

Kid Rock really might be the next Donald Trump if his influence is any indication.

 

Link to your quote?

 

[Jiggy-Z 3,422]

4 hours ago, Hornius Emeritus said:

“They didn’t need to take this risk,” one distributor said, adding that he was worried the brand might now swing back in the other direction. “I lost my cowboy bars and now I could lose my gay bars, too.”


Translation: I might not be able to sell the crappy beer I've been selling.

 

They will never lose the morning saltwater fishing market.

[HamsterHookah 112]

37 minutes ago, cactusflinthead said:

Link to your quote?

 

https://www.wsj.com/articles/bud-light-maker-offers-distributors-free-beer-more-ad-spending-after-dylan-mulvaney-backlash-14efac22

[jimmyjazz 45,206]

I played that 9-hole course at Cloudcroft once.  Felt like I could drive it a mile.  I might have been slightly impaired.

[HamsterHookah 112]

The hits keep coming when you take a big bet to broaden your TAM and it backfires and you not only don't gain any new marketshare but you anger your core demographic:

Quote

Bud Light's partnership with transgender influencer Dylan Mulvaney and its dissolution is still experiencing backlash, The Wall Street Journal reports. In early May, U.S. sales volume went down more than 28% compared to the same time last year, according to consulting company Bump Williams' Nielsen data analysis. Last week, LGBTQ+ rights organization Human Rights Campaign suspended parent company Anheuser-Busch’s Corporate Equality Index score, a ranking of companies based on policies for LGBTQ+ workers. Now, Bud Light is trying to refocus efforts on TV commercials surrounding themes of country music and football.

 

[Al Bundy's Napoleon Hand 13,485]

I wonder how fast fascists who pose with pedophiles at the White House whiplash back to opposing the cancel culture they were totally fine with when the Dixie Chicks were made headlines. I'm going to guess within a year.

[Bozo_Casanova 25,903]

1 hour ago, HamsterHookah said:

The hits keep coming when you take a big bet to broaden your TAM and it backfires and you not only don't gain any new marketshare but you anger your core demographic:

 

Bud Light's core demo was and is an aging cohort of late boomer and Gen-X Dockers Dads. What they didn't account for was that a non-demographic (in terms of how marketers traditionally thought of demographics, i.e. the crosstabs)  faction inside their run rate customer base would view attempts to sell beer to queer people as betrayal and end their consumption of the brand permanently. 
If I was still doing competitive strategy for a living, my advice would be to primarily focus on keeping the dockers dads in line with retail shelf space and discounts, and put the expense dollars into winning Gen-Z by doubling down on the gays (10-12% of the population).
The red hats will never be back. Might as well make it an asset. 

Edited May 22, 2023 by Bozo_Casanova

[Longhornfan1024 1,707]

24 minutes ago, Bozo_Casanova said:

Bud Light's core demo was and is an aging cohort of late boomer and Gen-X Dockers Dads. What they didn't account for was that a non-demographic (in terms of how marketers traditionally thought of demographics, i.e. the crosstabs)  faction inside their run rate customer base would view attempts to sell beer to queer people as betrayal and end their consumption of the brand permanently. 
If I was still doing competitive strategy for a living, my advice would be to primarily focus on keeping the dockers dads in line with retail shelf space and discounts, and put the expense dollars into winning Gen-Z by doubling down on the gays (10-12% of the population).
The red hats will never be back. Might as well make it an asset. 

They sell shitty beer to racists and homophobes.  They should have known that adding diversity into their advertising wouldn't have actually added any new customers but would lose so of their old customers.  As long as they make shitty beer, they won't be increasing their sales to younger generations who actually want something that tastes good.  They should have continued their ads using attractive women and "manliness" airing right after ads for boner pills so that they could keep their customer base--fat, racists, homophobic, impotent cucks with no taste.  

[HamsterHookah 112]

15 minutes ago, Longhornfan1024 said:

They sell shitty beer to racists and homophobes.  They should have known that adding diversity into their advertising wouldn't have actually added any new customers but would lose so of their old customers.  As long as they make shitty beer, they won't be increasing their sales to younger generations who actually want something that tastes good.  They should have continued their ads using attractive women and "manliness" airing right after ads for boner pills so that they could keep their customer base--fat, racists, homophobic, impotent cucks with no taste.  

But that's the problem. It's a dying business if you aren't trying to break into emerging markets, like the youth and the progressive and the LGBTQ, etc.

They know that at an executive level and so they brought in some change agent-y folks to make some waves and pivots and take some risks. They definitely modeled the risks out but I am guessing the risks and backlash was greater than any model could have projected. They effectively fired and threw the folks under the bus who they hired to do this exact job.

[Gil Bang 25,680]

I was down in the Keys for a couple of weeks.  One particularly hot day, I walked up to a waterfront patio bar (aren't they all down there) that had the temp readings on the taps.  The bud light tap ran 35 degrees.   Bartender says what'll you have?  I say Bud Light.  He says "bottle or draft"?  I say "draft". 

He says "yeah, since the trans thing, everybody orders draft. Nobody wants a bud light bottle in front of them". 

 

[4th&Five 41,242]

All the morons boycotting it are probably unknowingly buying shit they also own. 

[Bozo_Casanova 25,903]

49 minutes ago, Longhornfan1024 said:

 As long as they make shitty beer, they won't be increasing their sales to younger generations who actually want something that tastes good. 

Please. They drink White Claw. 
 

 

28 minutes ago, HamsterHookah said:

But that's the problem. It's a dying business if you aren't trying to break into emerging markets, like the youth and the progressive and the LGBTQ, etc.

They know that at an executive level and so they brought in some change agent-y folks to make some waves and pivots and take some risks. They definitely modeled the risks out but I am guessing the risks and backlash was greater than any model could have projected. They effectively fired and threw the folks under the bus who they hired to do this exact job.

Exactly. They had a model miss (you always do!) and now they are worse off than square one. 

Here's the thing - beer and CPG companies have always done this - delivered narrowcasted marketing to emerging markets, including to the LGBTQ+ worlds, going back years. What they missed was that partisan media would arbitrarily choose this one, this time, and make it a symbol in their culture war. 

[HamsterHookah 112]

12 minutes ago, Bozo_Casanova said:

Please. They drink White Claw. 
 

 

Exactly. They had a model miss (you always do!) and now they are worse off than square one. 

Here's the thing - beer and CPG companies have always done this - delivered narrowcasted marketing to emerging markets, including to the LGBTQ+ worlds, going back years. What they missed was that partisan media would arbitrarily choose this one, this time, and make it a symbol in their culture war. 

So now I guess the play is to retrench (e.g. football games and country music commercials referenced above) and tread water until the world forgets about this and then they can try to pivot another way?

The bottom line is they have to do something to grow and their target demo is dying on the vine and progressives/liberals/trans and young people don't want to drink bud light, for all the potshots you can read even on this thread about it being pee water and poor people beer, even before this controversy.

The only time the youth ever drink Bud Light it seems is when it is a) free and b) in college years

[Bozo_Casanova 25,903]

28 minutes ago, HamsterHookah said:

So now I guess the play is to retrench (e.g. football games and country music commercials referenced above) and tread water until the world forgets about this and then they can try to pivot another way?

I don't think they can retrench. Once you're burnt, you stay burnt. They can either fully commit to the future with libs and Gen-Zers or they are out of the top 10 by 2027 or so.

Edited May 22, 2023 by Bozo_Casanova

[Pato del Muerto 52,114]

3 minutes ago, Bozo_Casanova said:

I don't think they can retrench. Once you're burnt, you stay burnt. They can either fully commit to the future with libs and Gen-Zers or they are Shlitz by 2035.

Retire a-b name, absorbed into InBev. Rebrand bud and bud light as Eagle and Eagle light or something equally kitschy. Also start some sort of other brand that is targeted to the lgbqt community. 
 

['stache 21,589]

28 minutes ago, Bozo_Casanova said:

I don't think they can retrench. Once you're burnt, you stay burnt. They can either fully commit to the future with libs and Gen-Zers or they are out of the top 10 by 2027 or so.

Nah they won’t give a shit in a year. They’ll be trying to cancel someone else for something stupid. 

[Pam Cummings 9,423]

I find it weird that only Bud Light is seen as "the gay beer" and not any of the other stuff they make. It's all crap anyway.

[mdmost 42,488]

What a stupid bunch of outrage merchants. Onto the next target I guess. Bunch of fucking pussies. 

[Al Bundy's Napoleon Hand 13,485]

What if they recalibrate the piss content?

[G650 13,334]

42 minutes ago, Al Bundy's Napoleon Hand said:

What if they recalibrate the piss content?

What, like down? I'm pretty sure you can't go any higher than 100%

[YGIFS 19,445]

2 hours ago, Pato del Muerto said:

Retire a-b name, absorbed into InBev. Rebrand bud and bud light as Eagle and Eagle light or something equally kitschy. Also start some sort of other brand that is targeted to the lgbqt community. 
 

Okay then, for the LGBTQ+ community, we have Muff, Muff Lite, and Muff Dry or the beer that happens whenever Kid Rock walks into a room.

Less than a decade ago, Kid Rock was beyond a washed up has-been that could have died and been on a VH-1 documentary and none of us would have even noticed.  Now he's taking on Bud Light and has a better than not chance of being the next Secretary of Commerce of my country because of a game show host.  What a time to be alive.  

[safe sex 11,608]

Listen, Lobo... if you market and manufacture Muff beer, I'll be your first customer