Jaguar - Copy Nothing

[Bill Brasky 1449]

[Tex Long 4401]

One of my very first cars was an XK 120 Coupe. It was hella fun to drive, when it was actually drivable, but its electrics were filthy with green wires, and useful running time probably was better measured in hours rather than days. It did cure my desire for any sort of British mechanical devices, so experiences related here hit close to home.

[crash_davis 23113]

Edgy!

 

[nnm 36418]

Compare it to this Volvo ad that just dropped. Night and day. 

 

[troph 24810]

there are renderings of the new jags out there, pretty fucking sexy. their all electric coupe is gonna start at like $115K though. $150K I'm sure when you add the shit that makes a car worth six figs. pretty much competing with the taycan which is a similar price point and also sexy as hell.

[Rimbo 25952]

13 hours ago, Superhero said:

There are rules.

Did you miss the part when I said she was also crazier?

I mean, there are rules, but rule #1 is "I want to live."

[rage-a-holic 4402]

2 hours ago, nnm said:

Compare it to this Volvo ad that just dropped. Night and day. 

 

They're doing it wrong. That ad has shots of the actual car they're trying to sell. That's lame and old.

Needs more clowns too.

[crash_davis 23113]

So...when is the last time anyone gave a shit about Jaguar? It's gone viral. Ad is successful.

['stache 21817]

It's the video version of pronouncing it Jag-you-are.

[Rimbo 25952]

22 minutes ago, crash_davis said:

So...when is the last time anyone gave a shit about Jaguar? It's gone viral. Ad is successful.

Right? Exactly. It's weird and it's stupid and... it has done something that hasn't happened in decades: Get people talking about the brand.

[Beau Vine 54246]

On 11/20/2024 at 7:57 PM, Rimbo said:

That's a gal who is at the peak of the crazy/hot scale on both axes. Worth it

[Beau Vine 54246]

4 hours ago, nnm said:

Compare it to this Volvo ad that just dropped. Night and day. 

 

[rage-a-holic 4402]

1 hour ago, crash_davis said:

So...when is the last time anyone gave a shit about Jaguar? It's gone viral. Ad is successful.

Anyone can make an ad that goes viral.  A Chili's ad that just shows people licking dirt feet would go viral. "Success" is when the ad leads to product sales.

No one is rushing out to Jag dealerships due to this ad.

[Rimbo 25952]

21 minutes ago, rage-a-holic said:

Anyone can make an ad that goes viral.  A Chili's ad that just shows people licking dirt feet would go viral. "Success" is when the ad leads to product sales.

No one is rushing out to Jag dealerships due to this ad.

Well. Yeah. Didn't they stop making cars while they retooled all their plants to make the new electrics?

[miguelito 11266]

Does advertising work?

 

Just did!

[52-80 19162]

The name of their CEO (promoted from MD) is literally RAW DONG LOVER

[0xdeadbeef 1651]

Raw Dong Lover responds to the backlash:

https://www.businessinsider.com/jaguar-boss-speaks-backlash-new-ad-campaign-woke-car-2024-11

Quote

In an interview with the Financial Times, Rawdon Glover said the campaign's intended message was lost "in a blaze of intolerance" and that the controversial promotional video was not meant to be a "woke" statement, as some critics have argued.

 

[CHIEF 5092]

I always heard the reason Brits drink room temperature beer was because all of their kegerators were designed and built by Jaguar engineers. 
 

CHIEF

[troph 24810]

18 hours ago, rage-a-holic said:

Anyone can make an ad that goes viral.  A Chili's ad that just shows people licking dirt feet would go viral. "Success" is when the ad leads to product sales.

No one is rushing out to Jag dealerships due to this ad.

I expect the shift back to high end luxury only will work - not sales volume but profitability. When money isn’t a factor the EV wins for a lot of buyers, add no threat of the brand being watered down by entry level models and I suspect the shift will work. Honestly, I probably have one absurd car purchase in me before I retire and I’d consider the coupe as it’s rendered, it’s fucking sexy as hell. Will I buy it? Probably not but before I saw it jaguar wasn’t even close to on a wish list. For those with cash to burn, I bet the brand will reemerge on their list. And that’s their underlying goal. 

 

[pearlandhorn 3270]

Jaguar sold 70,000 cars worldwide last year. Shit cars, shit advertising.

[Braff Zacklin 13608]

14 hours ago, 52-80 said:

The name of their CEO (promoted from MD) is literally RAW DONG LOVER

What's truly bizarre is his name is an anagram that fully encapsulates the phrase Land Rover with a few leftover characters.

Rawdon Glover

For the "W? Go Land Rover!"