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Jaguar - Copy Nothing

rage-a-holic

By rage-a-holic
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Tex Long

Tex Long 4508

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One of my very first cars was an XK 120 Coupe. It was hella fun to drive, when it was actually drivable, but its electrics were filthy with green wires, and useful running time probably was better measured in hours rather than days. It did cure my desire for any sort of British mechanical devices, so experiences related here hit close to home.

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troph

troph 24922

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there are renderings of the new jags out there, pretty fucking sexy. their all electric coupe is gonna start at like $115K though. $150K I'm sure when you add the shit that makes a car worth six figs. pretty much competing with the taycan which is a similar price point and also sexy as hell.

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Rimbo

Rimbo 26407

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22 minutes ago, crash_davis said:

So...when is the last time anyone gave a shit about Jaguar? It's gone viral. Ad is successful.

Right? Exactly. It's weird and it's stupid and... it has done something that hasn't happened in decades: Get people talking about the brand.

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rage-a-holic

rage-a-holic 4544

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1 hour ago, crash_davis said:

So...when is the last time anyone gave a shit about Jaguar? It's gone viral. Ad is successful.

Anyone can make an ad that goes viral.  A Chili's ad that just shows people licking dirt feet would go viral. "Success" is when the ad leads to product sales.

No one is rushing out to Jag dealerships due to this ad.

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Rimbo

Rimbo 26407

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21 minutes ago, rage-a-holic said:

Anyone can make an ad that goes viral.  A Chili's ad that just shows people licking dirt feet would go viral. "Success" is when the ad leads to product sales.

No one is rushing out to Jag dealerships due to this ad.

Well. Yeah. Didn't they stop making cars while they retooled all their plants to make the new electrics?

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0xdeadbeef

0xdeadbeef 1653

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Raw Dong Lover responds to the backlash:

https://www.businessinsider.com/jaguar-boss-speaks-backlash-new-ad-campaign-woke-car-2024-11

Quote

In an interview with the Financial Times, Rawdon Glover said the campaign's intended message was lost "in a blaze of intolerance" and that the controversial promotional video was not meant to be a "woke" statement, as some critics have argued.

 

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troph

troph 24922

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18 hours ago, rage-a-holic said:

Anyone can make an ad that goes viral.  A Chili's ad that just shows people licking dirt feet would go viral. "Success" is when the ad leads to product sales.

No one is rushing out to Jag dealerships due to this ad.

I expect the shift back to high end luxury only will work - not sales volume but profitability. When money isn’t a factor the EV wins for a lot of buyers, add no threat of the brand being watered down by entry level models and I suspect the shift will work. Honestly, I probably have one absurd car purchase in me before I retire and I’d consider the coupe as it’s rendered, it’s fucking sexy as hell. Will I buy it? Probably not but before I saw it jaguar wasn’t even close to on a wish list. For those with cash to burn, I bet the brand will reemerge on their list. And that’s their underlying goal. 

 

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Braff Zacklin

Braff Zacklin 13672

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14 hours ago, 52-80 said:

The name of their CEO (promoted from MD) is literally RAW DONG LOVER

IMG_8948.thumb.jpeg.6b8c8fd54285fac91511578f3cf82eec.jpeg

What's truly bizarre is his name is an anagram that fully encapsulates the phrase Land Rover with a few leftover characters.

Rawdon Glover

For the "W? Go Land Rover!"

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mulletpelini

mulletpelini 5216

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On 11/22/2024 at 5:37 PM, rage-a-holic said:

Anyone can make an ad that goes viral.  A Chili's ad that just shows people licking dirt feet would go viral. "Success" is when the ad leads to product sales.

No one is rushing out to Jag dealerships due to this ad.

 

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