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HTTPS adds security and trust

One of the major benefits of HTTPS is that it protects users against man-in-the-middle (MitM) attacks that can be launched from compromised or insecure networks.

Hackers use such techniques to steal sensitive information from or to inject malicious content into web traffic. MitM attacks can also be done higher up in the internet infrastructure, for example at the country level -- the great firewall of China -- or even at the continental level, as with the NSA's surveillance activities.

Furthermore, some Wi-Fi hotspot operators and even some ISPs use MitM techniques to inject ads or various messages into users' unencrypted web traffic. HTTPS can prevent this -- even if this content is not malicious in nature, users might associate it with the website they're visiting, which could hurt the website's reputation.

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