Every year has a theme. I predict this year it's fat loss drugs and AI.

Edited January 28Jan 28 by Parliament

If he’s been dieting since he was 12, he’s been doing it wrong.

Self-aware. Cheeky, not preachy.

Really well done.

Translated from Portguese:

This is sensational: a Super Bowl commercial recreated Jurassic Park with a plot twist With the system working properly, the park wouldn’t have turned into chaos and the movie would have been very different The ad brings back Sam Neill, Laura Dern, and Jeff Goldblum in their original roles, really cool

• 
• Paulo @pauloap

Sensacional isso aqui: um comercial do SuperBowl recriou Jurassic Park com um plot twist

Com o sistema funcionando, o parque não teria virado caos e o filme seria muito diferente

A propaganda tem a volta de Sam Neill, Laura Dern e Jeff Goldblum nos mesmos papéis, muito legal

• 3:58 PM · Feb 2, 2026

And a Variety article on the video:

https://variety.com/2026/tv/news/comcast-reunites-jurassic-park-trio-xfinity-super-bowl-1236649023/

Comcast is taking a little time out of the telecast of Super Bowl LX on NBC to conduct some business.

The cable giant, which is also NBC’s corporate parent, will run a 60-second commercial for its Xfinity video service during the Super Bowl that reimagines the premise of 1993’s “Jurassic Park,” the first of seven films centered around a wildlife park for dinosaurs. Sam Neil, Laura Dern and Jeff Goldblum, will reprise their roles as Dr. Alan Grant, Dr. Ellie Sattler and Dr. Ian Malcom. In this version of the story, the dinosaur scientists get to relax, as a reliance on Comcast’s Xfinity connectivity keeps the park systems online.

Spoiler for length

“For more than three decades, the franchise has captured the imagination of audiences around the world, and this partnership with Xfinity allows fans to experience that world in a completely fresh way,” says David O’Connor, chief brand officer of Universal Entertainment, part of Comcast’s NBCUniversal. “By combining the timeless characters and iconic moments of the original film with modern technology, we’re celebrating the legacy of Jurassic Park while introducing it to a new generation.”

Comcast purchased actual advertising inventory in Super Bowl LX, according to a person familiar with the matter, and is not relying on time typically reserved for promotions from the media company producing the telecast.

CBS, NBC and Fox have all used what is known as “promo time” in the past to tout new shows, different divisions of their companies and various corporate initiatives. CBS in 2016 gained notice for a Super Bowl promo announcing that “The Good Wife,” a fan-favorite drama, would end that season. In 2010, CBS raised eyebrows with a promo featuring both David Letterman and Jay Leno, two late-night hosts who often quibbled.

Comcast has tested the movie strategy in the past. In 2019, the company surprised viewers during an NBC telecast of the Macy’s Thanksgiving Day Parade with a vignette showing E.T., the alien protagonist from the blockbuster 1982 film of the same name, meeting up with an older Elliott, played by Henry Thomas, the actor who also inhabited the role as a child. Like “E.T.,” the original “Jurassic Park” was directed by Steven Spielberg.

Xfinity does more for the movie characters, letting Laura Dern’s scientist stream music and Jeff Goldblum’s watch a TV series via Wi-Fi.

Recreating favorite Hollywood films can help spark connection with Super Bowl audiences. Last year, Unilever’s Hellmann’s mayonnaise surprised audiences by tapping actors Billy Crystal and Meg Ryan to revive their characters from 1989’s “When Harry Met Sally.” General Motors in 2022 reconvened the cast of the 1997 hit “Austin Powers” in a new tale that has the popular character Dr. Evil, played by Mike Myers, trying to take over the auto giant in a new bid to control the world. In 2019, Anheuser-Busch InBev’s Stella Artois ran a Super Bowl spot featuring Jeff Bridges as “The Dude” from “The Big Lebowski” sitting near Sarah Jessica Parker playing Carrie Bradshaw from “Sex and the City.”

Taika Waititi took up duties in place of Spielberg for this commercial, but the director’s Amblin Entertainment was involved in the production, along with composer John Williams, whose original score is utilized, special-effects house Industrial Light & Magic, Universal Pictures and the ad agency Goodby Silverstein & Partners.

Pretty, pretty good, but nothing to do with superb owls, but whatever, I'll allow it.

Judging by the ads my YT feed is pushing me, we're gonna see a lot of commercials for gambl...prediction marketing.

ETA

This one's good. AB may have their mojo back.

Even better. From the comments:
The Eagle used at the end was not AI. It's an Eagle name Lincoln rescued in Tennessee and trained by the American Eagle Foundation. Since he couldn't be raised by his parents, he never learned to hunt and they tried releasing him into the wild twice and both times failed. They trained him for 5 years to fly stadiums and now he's the mascot for the Philadelphia Eagle's home games.

Edited February 8Feb 8 by Parliament

25 minutes ago, Parliament said:

ETA

This one's good. AB may have their mojo back.

Even better. From the comments:
The Eagle used at the end was not AI. It's an Eagle name Lincoln rescued in Tennessee and trained by the American Eagle Foundation. Since he couldn't be raised by his parents, he never learned to hunt and they tried releasing him into the wild twice and both times failed. They trained him for 5 years to fly stadiums and now he's the mascot for the Philadelphia Eagle's home games.

That's a fucking cool commercial.

That was good even if it had that wretched song on it.

Good Will Dunkin' was pretty good

I liked the Kurt Russell one because I'm a shitty skier.

Not one Dorito or M&M commercial.

Entirely too much AI shit.

This is one of the absolute worst slate of commercials I can recall in a SB. Just shitty

The Cadillac F1 unveiling was tits.

Everything else was stinky, stinky ass.

Fairly shitty overall. The Jurassic Park commercial was good. Too much AI. The Budweiser spot was good.

• 
• Andrew Solender @AndrewSolender

my takeaway from the super bowl ads is that the entire american economy is being propped up by AI, weight loss drugs, cryptocurrency and gambling

• 2:55 AM · Feb 9, 2026

Edited February 9Feb 9 by mdmost

49 minutes ago, gofuckyourself said:

The Cadillac F1 unveiling was tits.

Everything else was stinky, stinky ass.

Ok, but hear me out... It's a Cadillac.

1 hour ago, Parliament said:

This shit is why our video cards cost so much.

11 hours ago, Parliament said:

Not one Dorito or M&M commercial.

There was the one pushing the rebranding of Lays, made from potatoes grown by farmers...as opposed to the ones grown in cages? Ya know, there are 3 ingredients in a bag of Lays- Potatoes, salt, and oil. You touched on the feelgood crap about the taters, but what about the 8 year old kids working in salt mines? and what about the mistreatment of the plants in making the oil?

That “dirty jew” bullying commercial was so unexpected and ridiculous that it made me laugh my ass off. I felt bad after. Seeing a lot of Jewish groups slamming it online today though, so I no longer feel bad.

54 minutes ago, atomheartbevo said:

This shit is why our video cards cost so much.

I thought the actors were in the scene and they just did really heavy post. Would be really weird if it was all just generated.

16 minutes ago, immamac said:

I thought the actors were in the scene and they just did really heavy post. Would be really weird if it was all just generated.

Could be, it's getting hard to tell. Marvel has built a bunch of software tools for de-aging actors.

The Budweiser ad was the top choice on the ad meter. 2nd was the Lay's spot with the dad and daughter. 3rd was the Pepsi bear. 4th was the Good Will Dunkin. 5th was the Michelob Ultra spot with Kurt Russell and Lone Star's kid.

If I never see AI de-aging again in my life I will die a happy man. What a load of schlocky crap.

Will Shat > Singing toilets > Cadillac F1 > Pokémon

AI de-aging as a goof is fine, but it’s running its course. Its just another type of cgi.

I like the dunkin donuts and jurassic park celeb spots, jpark earning some creativity points for the trex selfie, jogging with dinos, overall vibe, wordplay, etc.

Think it was a good collection of real ads and mix beyond babies, monkeys, etc and probably less slapstick

21 hours ago, Macanudo said:

Ok, but hear me out... It's a Cadillac.

Edited February 10Feb 10 by 4th&Five

12 hours ago, atomheartbevo said:

This shit is why our video cards cost so much.

Shitty, over priced donuts?

If you want to go for the overly sappy tug at the heart strings Super Bowl Commercial we liked the Redfin commercial.

Dunkin was funny and will never get seen again because no one is buying that much time to sell donuts when there are 1000's of donut shops owned by a family from SE Asia with the same cat with the perpetual waving paw that is better and cheaper.

Fuck the AI commercials, people no you are going to take jobs so stop the bullshit.

The polar bears were so meh I was waiting for the Kelsey's and a YouTube TV commercial.

I liked the karaoke.

12 minutes ago, PGFrog said:

Shitty, over priced donuts?

Dunkin's coffee is ballah.

1 minute ago, Parliament said:

Dunkin's coffee is ballah.

Wait, you actually buy coffee to drink in a Styrofoam cup?

Am I over thinking things when RIng promotes how they can link up the view off all their clients' cameras to use AI to find a lost dog?

So if you can do that to find a lost dog, what else are you doing with all that footage?

2 minutes ago, PGFrog said:

Am I over thinking things when RIng promotes how they can link up the view off all their clients' cameras to use AI to find a lost dog?

So if you can do that to find a lost dog, what else are you doing with all that footage?

No, I don't think you're alone in thinking that, as it was mentioned (pretty sure someone mentioned it last night, I think) by someone upthread (or in the game one). And, yes, it's creepy as all get out and ripe for abuse.

23 minutes ago, PGFrog said:

Wait, you actually buy coffee to drink in a Styrofoam cup?

I am a simple man with a simple mind and simple tastes.

20 minutes ago, PGFrog said:

Am I over thinking things when RIng promotes how they can link up the view off all their clients' cameras to use AI to find a lost dog?

So if you can do that to find a lost dog, what else are you doing with all that footage?

Find your kindnapped mother?
And also see if your wife is cheating on you.