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Fiesta Market to be acquired by El Super


Michael Knight

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"The acquisition of Fiesta allows us to meaningfully expand into Texas via an established, well-known supermarket operator,” said Carlos Smith, CEO of Bodega, which currently operates 59 El Super stores in the Southwest U.S. “Through the combination of the strengths of our two organizations, we will be well positioned to significantly accelerate our vision of efficiently offering high quality products at the lowest possible prices.”

Fiesta Mart, founded in Houston 46 years ago to cater to the Hispanic population, has struggled in recent years to maintain its customer base amid mounting competition from larger grocers eyeing the fast-growing consumer segment.

 

https://www.chron.com/business/article/Houston-based-Fiesta-Mart-to-be-acquired-by-El-12780585.php

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