Jump to content

If BaD Radio isn't on from 3-7 p.m. ...

mdmost

By mdmost
in Movies and TV

 Share

Recommended Posts

  • Replies 18.7k
  • Created
  • Last Reply

Top Posters In This Topic

  • futureman

    2185

  • mdmost

    1561

  • RPM

    1131

  • C-Man

    953

Popular Days

Top Posters In This Topic

Popular Days

Popular Posts

Grubes
Grubes

And I did. Just because it's "the way it is" doesn't mean it's not disappointing when the time comes to accept that the business is the business. The Ticket is an incredible thing. There's a reas

Grubes
Grubes

Still going with that bit? What if I gave you a shoutout from my verified (cue Vivaldi) Twitter account?   

MAUFRAIS
MAUFRAIS

He looks like mark mcgwire fucked Tom kite.

Posted Images

Dbeasy

Dbeasy 14966

Posted
Posted
It does count.  Just not audited like PPM.  So the Ticket figured that out and decided they'd just tell people that everyone in DFW is streaming their shit all the time and no one is gonna call them on it.  Meanwhile the spots you hear on the stream are going for $10 per (or flat out given away as added value), while the same spot on terrestrial might go for $400+.    


Let me get this straight. Are you saying that right now the measurement of people tuning radios to the ticket is more accurate than counting the number of streams attached to the ticket servers? Because it’s a hell of a lot easier to track actual digital stream connections than it is to do some sort of half ass survey audit where only 85 year old grandmothers will answer the phone to answer a radio survey. I must not understand.
Link to comment
Share on other sites
mdmost

mdmost 42860

Posted
  • Author
Posted
6 hours ago, Dbeasy said:

 


Let me get this straight. Are you saying that right now the measurement of people tuning radios to the ticket is more accurate than counting the number of streams attached to the ticket servers? Because it’s a hell of a lot easier to track actual digital stream connections than it is to do some sort of half ass survey audit where only 85 year old grandmothers will answer the phone to answer a radio survey. I must not understand.

 

I loathe to get in the middle of this recurring shitfest over ratings but I imagine the idea is the outdated model is still how the stations justify and price their ad buys. Streaming is similar to internet ads versus say TV. TV will bring in more. Sure it's an outdated model but it's what the system was built on and there's probably not enough consistent data to say streaming is lapping terrestrial enough to justify raising prices.

Link to comment
Share on other sites
NateHitch

NateHitch 1282

Posted
Posted

This ratings stuff is a beat down. If the fan was worth a shit we would know people that actually listen to it and would have a thread devoted to it. The saddest part of the whole ratings thing to me is that norm is dominating, that's how bad the fan is. Norm is the tickets weakest link at this point and he's overwhelmingly better than whatever the fan is trying to pump out.

Link to comment
Share on other sites
threesheets

threesheets 1652

Posted
Posted (edited)
6 hours ago, Dbeasy said:

 


Let me get this straight. Are you saying that right now the measurement of people tuning radios to the ticket is more accurate than counting the number of streams attached to the ticket servers? Because it’s a hell of a lot easier to track actual digital stream connections than it is to do some sort of half ass survey audit where only 85 year old grandmothers will answer the phone to answer a radio survey. I must not understand.

 

It's not done by a phone survey anymore.  Hasn't been that way for a long time.  They use PPMs, which are like pagers  They send those out to qualified radio listeners who wear them 24/7 and they record their listening habits.  That's where the ratings come from. X number of PPMs in the market, results extrapolated to fit to the number of radio listeners in the market (97% of any market).  And you're 100% correct- streaming sessions are easier to track.  But no one does because the streaming audience is literally so small that no one cares.  Ratings are for media buyers.  Try to sell streaming by itself - as a solution - to a media buyer and they'll laugh at you.

2 hours ago, Dr. Beeper said:

It’s amazing. It’s like he’s on a quest. Is he RJ Choppy?

No, but thanks for the set up. Who else heard a Shan Shariff voiced My Computer Career spot at 4:15 during the Hardline?  What a shit show.  Great timing.

31 minutes ago, NateHitch said:

This ratings stuff is a beat down. If the fan was worth a shit we would know people that actually listen to it and would have a thread devoted to it. The saddest part of the whole ratings thing to me is that norm is dominating, that's how bad the fan is. Norm is the tickets weakest link at this point and he's overwhelmingly better than whatever the fan is trying to pump out.

Lol.  Why do all Ticket P1s think their particular listening habits represent the entire market?  I'd think y'all would embrace exclusivity as hard as you're hanging on to old ratings books like grim death.

By the way- I looked at the ratings today after that Peter Welpton reddit horse shit.  The ratings haven't changed.  And 10-3 on the Ticket is getting assraped.  

 

Edited by threesheets
Link to comment
Share on other sites
Landomatic

Landomatic 3813

Posted
Posted

Junior just went into detail about their ratings in his scatter shooting segment.  Claimed the little Ticket is...

  1. Dominating all four main shows' time slots
  2. Winning overall in the metroplex
  3. Over HALF of their listenership is from streaming for the first time ever
  4. Overall radio consumption is down during Covid (less driving)
  5. Neilsen does include streaming in their ratings
  6. Other stations (competitors) remove streaming to try to bolster their own numbers
Link to comment
Share on other sites
threesheets

threesheets 1652

Posted
Posted

Funny how it's all they want to talk about now.  But they have to.  They're taking it in the shorts (like every other radio station/media outlet) and are trying to hang on to whatever revenue they possibly can.

Eh, who gives a shit really.  Ratings are about advertising, and nothing else.  People can believe what they want to believe.  And ratings can be crafted to tell whatever story you want to tell, to be honest.  When I was in radio I used to pick through the books every month (forensically, hour by hour) trying to find an edge wherever I could.  "Oh look- (insert radio station) is killing it in Tarrant and Johnson Counties.  I should work that area more and tell that story."  It's just interesting/fun to me.   But I can totally see why constantly talking about it would make other folks' eyes glaze over.

By the way, if over half of my audience was streaming I wouldn't be talking about it.  The ad $ will get to the digital side eventually, but we're not there yet.  Not by a long shot.

Link to comment
Share on other sites
Jive Turkey

Jive Turkey 12568

Posted
Posted (edited)
2 hours ago, mdmost said:

Sirois off to Bora Bora next week. Stupid Cumulus. 

Donnie said Sean is also joining him.  That's not a big loss.  But they are being way more up front about it.  Dan has no problem pulling the curtain back like he did with Brian Curtis the other day.

I'm guessing Blake will have to pull double duty to fill in for Sirois.

Hopefully Cirque du Sirois still happens tomorrow before vacation starts.

Edited by Jive Turkey
Link to comment
Share on other sites
futureman

futureman 22415

Posted
Posted
42 minutes ago, Dr. Beeper said:

Why is Blake allowed on the air?  He’s Killer or TC to me. I never need to hear any of these guys. Ever. Like Drew or Junior Miller or mileslong’s opinions on Jethro Tull. 

I think @Junior Miller took his own life after shooting his wife in the head in a murder-suicide.  but she deliberately disobeyed him, so it was justified.

Link to comment
Share on other sites
Catdaddyhorn

Catdaddyhorn 3444

Posted
Posted
3 hours ago, Dr. Beeper said:

Why is Blake allowed on the air?  He’s Killer or TC to me. I never need to hear any of these guys. Ever. Like Drew or Junior Miller or mileslong’s opinions on Jethro Tull. 

I've never understood the hate for TC. He's leaps and bounds better at broadcasting than either one of Blake or Killer. 

  • Like 2
Link to comment
Share on other sites
NateHitch

NateHitch 1282

Posted
Posted

Yeah I don't get the TC/killer comparison, TC doesn't bother me at all. Outside of his voice, which I can't stand, Blake just seems brooding and angry. He doesn't handle being needled very well and Dan will take advantage of that. He needs thicker skin if he wants to be at the ticket

Link to comment
Share on other sites
NateHitch

NateHitch 1282

Posted
Posted
I'd take TC over Donnie, Danny, Craig, and Corby.  
I like TC but pump the brakes there. The Musers with TC instead of junior would be shit. The Hardline with TC and Bob would be garbage. Donnie and Sirois are the only thing that makes the invasion even remotely listenable, TC couldn't replace Donnie. He can't even replace Danny. Danny is far from my favorite but TC would be a massive downgrade.
  • Like 1
Link to comment
Share on other sites
Angry Gorilla

Angry Gorilla 1763

Posted
Posted
I think [mention=3354]Junior Miller[/mention] took his own life after shooting his wife in the head in a murder-suicide.  but she deliberately disobeyed him, so it was justified.

What’s the backstory here? I’ve seen it mentioned multiple times but could never find the original post.
Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
 Share
Go to topic listing


Football ... Basketball ... Baseball ... Other Sports ... Futbol ... 🤫995🤫 ... Gambling ... Movies & TV ... Music ... Hobbies ... Lulz ... Food & Travel ... Daily Texan ... Business and Markets ... Cloak Room ... Help ... For Sale ... Board Discussion ... Subscribe!... Donate!... Advertise... COOKIE MONSTER!

×
×
  • Create New...