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How MSNBC Works

Hugo Stiglitz

By Hugo Stiglitz
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Hugo Stiglitz

Hugo Stiglitz 23367

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MSNBC IS THE #1 CABLE NEWS NETWORK FOR WEEK OF DEC. 17, BEATING FOX NEWS FOR 1ST TIME IN 17 YEARS

MSNBC Dominates Cable News in Sales Day (M-F 6a-2a) with Total Viewers, Finishing #1 for the Week and Topping FOX News for 1st Time Since 2000; MSNBC Also Tops FOX News in A25-54 for 1st Time Since 2001 

MSNBC Prime (M-F 8-11pm) Continues to Lead Both FOX News and CNN in Total Viewers and A25-54 for the 4th Straight Week

“The Rachel Maddow Show” is the #1 Cable News Program in Total Viewers and A25-54 for the Week

“The Last Word with Lawrence O’Donnell” and “The 11th Hour with Brian Williams” Are #1 in Both Total Viewers and A25-54 for the Week

“MSNBC Live with Ali Velshi,” “Deadline: White House” and “Hardball with Chris Matthews” Are #1 in Total Viewers

NEW YORK (December 26, 2018) – MSNBC finished the week of December 17, 2018 as the #1 cable news network in the key demographic of A25-54 and total viewers during M-F 6am-2am, according to Nielsen data for the week of December 17-21. 

MSNBC dominated during the sales day (M-F 6am-2am) time period last week, averaging 1,558,000 total viewers, the network’s 1st time in the #1 slot since the week of September 25, 2000. FOX News averaged 1,541,000 and CNN averaged 975,000. This was the 1st time MSNBC beat FOX News in the time period since November 6, 2000. In A25-54, MSNBC delivered 269,000, besting FOX News’ 259,000 and just ahead of CNN’s 268,000. This was MSNBC’s largest viewer delivery in the daypart since the week of July 2, 2001. This was the 1st time MSNBC beat FOX News and the 1st time FOX News ranked #3 among the cable news networks in this daypart since October 8, 2001. 

In prime (M-F 8-11pm), MSNBC continued to lead FOX News and CNN in both total viewers and A25-54 for the 4th straight week. Last week, MSNBC prime averaged 2,578,000 total viewers (vs. FOX News’ 2,240,000 and CNN’s 1,398,000) and 471,000 viewers A25-54 (vs. FOX News’ 355,000 and CNN’s 415,000). With only one week left in December, MSNBC is on track to finish as the #1 cable news network in the daypart across total viewers and A25-54. 

“The Rachel Maddow Show” at 9pm finished the week as the #1 program across all cable news. “Maddow” averaged 3,213,000 total viewers (vs. FOX News’ 2,313,000 and CNN’s 1,456,000) and 621,000 viewers A25-54 – nearly doubling FOX News (vs. FOX News’ 343,000 and CNN’s 433,000). “The Last Word with Lawrence O’Donnell” at 10pm averaged 2,388,000 total viewers (vs. FOX News’ 2,001,000 and CNN’s 1,300,000) and 428,000 viewers A25-54 (vs. FOX News’ 315,000 and CNN’s 397,000). “The 11th Hour with Brian Williams” at 11pm averaged 1,836,000 total viewers (vs. FOX News’ 1,268,000 and CNN’s 988,000) and 351,000 viewers A25-54 (vs. FOX News’ 239,000 and CNN’s 315,000. 

Three MSNBC programs also bested FOX News and CNN among total viewers for the week: “MSNBC Live with Ali Velshi” at 3pm (1,249,000 vs. FOX News’ 1,153,000 and CNN’s 931,000), “Deadline: White House” at 4pm (1,738,000 vs. FOX News’ 1,320,000 and CNN’s 1,121,000) and “Hardball with Chris Matthews” at 7pm (1,926,000 vs. FOX News’ 1,744,000 vs. CNN’s 1,261,000).

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Hugo Stiglitz

Hugo Stiglitz 23367

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13 minutes ago, The People’s Elbow said:

Ratings smack as a proxy for political pointscoring is really dumb. It’s dumb when the president does it about Fox, and it’s dumb when you do it, Hugo. 

It’s funny you think I’m trying to claim any points here. 

Like it or not, the cable news ratings are an indicator of the political winds.  And the political winds are clearly shifting.

Furthermore, what can we attribute to this MSNBC surge?  Could it be that MSNBC is producing a better product than Fox News and the free market is deciding? 

I’m not saying the MSNBC product is great or even good, just better than Fox News at this moment in time.

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ChiTownDoc

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27 minutes ago, The People’s Elbow said:

Ratings smack as a proxy for political pointscoring is really dumb. It’s dumb when the president does it about Fox, and it’s dumb when you do it, Hugo. 

I didn't think he was talking smack.  It was news I wasn't aware of.  It's also a big deal as you see how many people are eating up a particular slant.  Nobody here is arguing all sides don't have a slant...the argument is how slanted the coverage is.  

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Hugo Stiglitz

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1 minute ago, Brisketexan said:

Over the past six months, number of site visits:

MSNBC: 29.88 million

Fox News: 327.84 million

CNN: 513.19 million

Pornhub: 3.04 billion.

 

TAKEAWAY: CNN is beating Fox.  Fox is beating MSNBC.  And EVERYONE is beating their meat.

Does Pornhub have a cable news channel?

Asking for a friend

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Fozzz

Fozzz 152

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20 minutes ago, David Dennison said:

The Intercept, bruh.

You may disagree with some of their opinion pieces, but they do a lot of good investigative reporting.  I'm not aware of any right wing outlet that engages in that kind of work.  Tucker thought about it with the Daily Caller, but gave up on the idea.

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Thetexashammer

Thetexashammer 1062

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Just now, Al Bundy's Napoleon Hand said:

I'm unaware of any MSNBC contributor pushing crisis actors allegations as Fox has with Coulter.

I googled Ann Coulter and crisis actor. https://www.bing.com/search?q=ann+coulter+crisis+actors&PC=U316&FORM=CHROMN

It appears that she is saying the children are being coached on what to say to the media. Do you have information that she is wrong?

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Brisketexan

Brisketexan 105130

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I googled Ann Coulter and crisis actor. https://www.bing.com/search?q=ann+coulter+crisis+actors&PC=U316&FORM=CHROMN
It appears that she is saying the children are being coached on what to say to the media. Do you have information that she is wrong?

Do you have any evidence that she’s right? That’s how the burden of proof works.
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Fozzz

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33 minutes ago, Al Bundy's Napoleon Hand said:

I'm unaware of any MSNBC contributor pushing crisis actors allegations as Fox has with Coulter.

 

Also, pretty sure ChiTown isn't a lib.

Maddow regularly pushes insane conspiracy theories on her show.  

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Thetexashammer

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22 minutes ago, Brisketexan said:


Do you have any evidence that she’s right? That’s how the burden of proof works.

You'd have to ask her but it would be completely normal to coach a kid before they talk to media. What he is describing is entirely benign, it's not Alex Jonesy at all.

If you were trying to show that one network is more accurate than another, there is tons of data available to do so. Citing an individual case has zero persuasive power. 

I think they're all corporations and they would happily lie if it profited them. So I don't even care if they lie, because I'll form my own opinion. I'm not mentally feeble that I need to be protected from the wide variety of perspectives on current events.

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Al Bundy's Napoleon Hand

Al Bundy's Napoleon Hand 13585

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4 minutes ago, Fozzz said:

Maddow regularly pushes insane conspiracy theories on her show.  

Maddow may get out over skis at times, but the most common complaint levelled at her is that it takes forever for her to get to her point. That's usually because she's showing her work (albeit it in the most time-consuming dramatic way possible). I'm unaware of her going so far as concluding children were pulling off Julliard level thespianism to present a false narrative to the media.

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Al Bundy's Napoleon Hand

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7 minutes ago, Thetexashammer said:

 

If you were trying to show that one network is more accurate than another, there is tons of data available to do so. 

Right. There are multiple studies indicating people whose primary source of news is Fox News are the least informed on world affairs. So there's that as well.

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Fozzz

Fozzz 152

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5 minutes ago, Al Bundy's Napoleon Hand said:

Right. There are multiple studies indicating people whose primary source of news is Fox News are the least informed on world affairs. So there's that as well.

Funny thing that MSNBC also makes viewers less informed on world affairs. 

http://publicmind.fdu.edu/2012/confirmed/final.pdf

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TexArcher

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1 hour ago, Thetexashammer said:

It appears that she is saying the children are being coached on what to say to the media. Do you have information that she is wrong?

Jesus.

I can't prove that there's no Tooth Fairy.  That doesn't mean that there is.  If you want to believe in the Tooth Fairy, present your evidence.

 

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