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Let’s talk about 6 baby, Let’s talk about 2019-2020 LFC

Firemans4Horn

By Firemans4Horn
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Firemans4Horn

Firemans4Horn 18119

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“Liverpool Football Club can confirm its application to trademark the word 'Liverpool' in the context of football products and services has been unsuccessful. 

The club accepts the decision that has been taken by the Intellectual Property Office, due primarily to what the official judgement cites as “the geographical significance” of Liverpool as a city in comparison to place names that have been trademarked by other football clubs in the UK.”

 

Good. 

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pied
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8 minutes ago, Firemans4Horn said:

“Liverpool Football Club can confirm its application to trademark the word 'Liverpool' in the context of football products and services has been unsuccessful. 

The club accepts the decision that has been taken by the Intellectual Property Office, due primarily to what the official judgement cites as “the geographical significance” of Liverpool as a city in comparison to place names that have been trademarked by other football clubs in the UK.”

 

Good. 

Yeah, that would've been bullshit. Pretty irritating that the club even tried that.

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Good news on Alisson(from the Echo).

 

Now he is expected to start training again with the first team on Sunday, although the continued impressive performances of Adrian as deputy mean Jurgen Klopp is under no pressure to rush his first-choice shot-stopper back into action.

“Ali is in a good way,” said the Reds boss on Friday, speaking ahead of Saturday's Premier League trip to Sheffield United.

“He had a full session with the goalkeeping coaches yesterday. He is getting closer and closer.

“Ali isn't in contention for tomorrow, but it looks like maybe he can train with the team from Sunday on. Don't know 100%, but it's really close.”

Alisson, as Klopp stated earlier this month, remains on track to be back in first-team contention after the next international break, which begins following the home game against Leicester City on Saturday week.

And Klopp added: “It was serious, obviously. In the last two weeks he had progressed really, really well, so credit to the medical department.

"They did a good job with him and waited long enough before they started proper training with him and then he can take step by step.”

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Regarding the Nike deal according to Paul Joyce:

 

Liverpool’s proposed new kit deal with Nike is only worth a guaranteed £30 million per year, according to High Court papers seen by The Times.

On top of that agreement, there is a commitment from the American sportswear manufacturers to pay the club a 20 per cent royalty on net sales of Liverpool Football Club products and promote the club through stars like tennis player Serena Williams and musician Drake.

The base figure is surprising and less than the present £45 million-a-year deal with New Balance, which has commenced legal proceedings against the Anfield club claiming it can match Nike’s terms.

It is also below the £50 million-plus-a-year deals negotiated by Premier League rivals Chelsea and Tottenham Hotspur with Nike, and also the £71 million-a-year agreement Nike struck with Paris Saint-Germain in the summer.

However, Liverpool believe Nike can “deliver far greater total revenue for the club than has been generated by the present deal with New Balance, because of the royalties that will be generated by Nike’s extensive distribution network.”

The Anfield hierarchy is essentially backing the success manager Jürgen Klopp is driving on the pitch in transforming the club into Champions League winners, and Premier League leaders, to continue. Shirt sales increase with on-field success.

The battle to manufacture Liverpool’s kit from 2020-21 is to be settled by a High Court judge next month after New Balance said it can replicate the “material, measurable and matchable terms of the Nike” deal.

It alleges Liverpool are in breach of a matching clause agreement allowing it to extend its contract to manufacture the kit.

Papers served to the commercial court of the High Court reveal the £30 million figure and also that Nike would plan to market Liverpool through initiatives which feature not less than three “non-football global superstar athletes and influencers of the calibre of” Williams, Drake and LeBron James.

James, who plays basketball for the Los Angeles Lakers, is a minor shareholder in Liverpool.

The court papers outline that Liverpool’s desire to ditch New Balance and switch to Nike is linked to distribution of the new kit.

Liverpool entered into exclusive negotiations with New Balance in 2018 with regard to an extension of the existing contract, which focused on New Balance’s ability to “improve its global distribution network.”

The club commissioned an independent review into New Balance by Deloitte which concluded Nike could “super charge distribution in a way challenger brands [like New Balance] are not able to do.”

Nike has said it will distribute a new kit through “6,000 global doors” with New Balance having not exceeded “3,000 global doors.”

However, New Balance insists it can match the same deal as Nike and believe it has proved it can meet demand when the club is thriving on the pitch, having delivered two of the biggest selling home kits for Liverpool fans.

In a statement at the start of the week, a spokesman for New Balance added it would “continue to match the ambition and achievements of the club as it grows from strength to strength.”

A three-day trial has been listed from October 18.

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OK, more math.  

If we get £30M guaranteed and 20% of sales over that, I'm not sure that's a great deal and in some ways it's scary especially if that's what NB has matched.

 

Let's take manu at £75M/year, that would leave us with ~£40M to make up each year.  My math tells me that' we need to sell £225M of Nike merchandise each year.  That would be ~3.2M jerseys (assuming nothing else).  

According to the earlier links we were (two seasons ago) ~1.8M vs. the top pf manu at ~3.2M.  Of course that doesn't include any other Nike merchandise that we would have sold, but still seems like a reach to get to what manu has guaranteed.

 

Of course,  I'm a dummy and only reading this stuff from articles and it's these guys' business, but something seems off.

 

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